Binance Co-Founder Yi He Talks Exchange Listings

Yi He, co-founder of Binance, is one of the most influential women in the crypto industry. She currently serves as the exchange's Chief Marketing

Binance co-founder Yi He has recently addressed concerns regarding the exchange's token listing process in a wide-ranging interview. While Binance has maintained a similar set of KPI guidelines for several years now, the market is changing at breakneck speeds.

Despite increasing the staff that specifically oversees token listings, Binance still suffers from slow response times. According to Yi, the firm needs to focus on assets that create value while absolutely rejecting corruption or shaky projects.

Yi He Talks Binance Listings

As co-founder of Binance, Yi He is also one of the most influential women in the crypto industry. She currently serves as the exchange's Chief Marketing Officer and is a powerful force within the company.

Yi recently sat for a lengthy Chinese-language interview, during which she directly addressed a few concerns with Binance's token listing criteria.

“A pressing concern may be that listing on Binance no longer delivers the same wealth effects it once did. Internally, we’ve had many discussions on this topic. For many projects, listing on Binance has become their ultimate goal, akin to going public on Nasdaq. But how can we address this issue and restore the wealth effect for users?”

As one of the world's largest crypto exchanges, Binance's listings have always mattered a great deal. While Coinbase listings have recently failed to cause large gains, tokens continually spike when Binance lists them.

This follows criticism from the exchange's former CEO, Changpeng Zhao, who labeled Binance's listing policy as “a bit broken.” The exchange even listed the TST meme coin despite CZ repeatedly clarifying that it's not a real token.

Most recently, Binance has faced significant criticism for listing low-market-cap meme coins, which often leads to pump-and-dump schemes.

According to Yi, listings are determined by ROI, market performance on other exchanges, and the ability to attract new users. However, the firm's research indicates that investor demographics are changing, bringing new responsibilities.

In other words, even though Binance's listing team has grown, Yi He said it nonetheless struggles with slower response times. She claimed that this market is very difficult to navigate, but market incentives are always clear and present.

Moving forward, Binance will need to prioritize tokens that create value, not shaky gains, to maintain its relevance.

“If we don’t face problems head-on and work on improvements, burying our heads in the sand will only erode confidence in the entire industry. In this cycle, we’ve seen early, passionate entrepreneurs grow disillusioned, even going so far as to declare, ‘Blockchain is dead.’ Some argue that over the past 10 years, blockchain has failed to generate real value,” Yi said.

Yi also discussed a few other aspects of Binance's business beyond its listing criteria. For one, she repeatedly emphasized Binance Labs' independence, apparently ignoring its recent rebrand.

She also said that the firm is working hard to repair relationships with US regulators. All in all, Yi He painted a realistic yet optimistic view of the company's future trajectory.