With 71% of Binance Alpha tokens debuting on BNB Chain, the network recorded over 1 million new addresses daily and saw more than double weekly volumes.

New-issue tokens have always been a reliable barometer for where builders — and their capital — feel most welcome. In the closing months of 2024, that indicator has swung toward BNB Chain

In the realm of cryptocurrency, new-issue tokens serve as a keen barometer, indicating where builders feel most welcome and where capital is naturally drawn. As the final months of 2024 drew to a close, this indicator has swung significantly toward BNB Chain.

Launching in December 2024, Binance’s Alpha program was designed as a pre-listing window into promising narratives such as restaking, artificial intelligence, DeFi infrastructure and memes, showcasing new tokens that weren’t yet listed on Binance but could be traded by anyone.

Of the 71 Alpha tokens that debuted during the year’s final quarter, 71% chose BNB Chain as their home network. Sixty percent of those launches used the built-in Binance Wallet initial DEX offering (IDO) module, while the rest split between Binance Launchpad and Launchpool.

This concentrated supply of new tokens has also led to heightened demand on BNB Chain. Recent data from Binance reveals that roughly 40% of all Alpha-token trading volume occurred on BNB Chain.

Moreover, nine of the top 20 tokens by seven-day volume were BNB-native: BSquared Network (B2), OKZOO (AIOT), Polyhedra Network (ZKJ), MYX Finance (MYX), Haedal Protocol (HAEDAL), Donkey (DONKEY), Boop (BOOP), Milk (MILK) and SkyAI (SKYAI).

This activity is also visible on the ledger, with BNB Chain clearing more than 1 million new addresses daily linked to Alpha-related onchain activity. In addition, seven of the 10 largest Alpha tokens had a new user ratio above 20%.

Seven of the 10 largest = Milk, Donkey, Boop, MYX, Haedal, ZKJ and BSquared Network

This activity also shows up on the ledger. Weekly transactions are up 60%, while weekly trading volume has climbed 114.6%.

The arrival of infrastructure players such as HAEDAL and ZKJ has begun to tilt total value locked (TVL) statistics as well. Funds that have started life on Solana or Base are crossing bridges to BNB Chain, and several projects now keep over 50% of their circulating liquidity there. In turn, this TVL encourages the next wave of builders to deploy first on the same rails, reinforcing the cycle.

Native demand for BNB (BNB) is also high, with roughly 14% of Alpha launches requiring users to either stake BNB or seed BNB-denominated liquidity in Launchpool to earn early allocations. Each pool is modest in isolation, but together they create consistent demand for the BNB token that does not depend on price speculation.

Finally, Binance Wallet is putting formal incentives behind the flywheel. A two-week BNB Smart Chain (BSC) Trading Competition will distribute over $3.5 million worth of B2, AIOT, MYX and ZKJ to the most active accounts.

In parallel, Binance’s Alpha Points Promotion double-counts every qualifying BNB Chain trade, boosting wallet IDO eligibility and Alpha airdrop chance with participation. Because transaction fees on BNB Chain often sit below one cent, ambitious traders can recycle positions quickly to climb the volume tables without surrendering most of their spread to gas.

Zoom out from the short-term fluctuations, and a pattern emerges: early-stage tokens ignite wallet creation, which drives higher volumes, which attracts infrastructure projects, which in turn lock in capital that would otherwise drift to the next hot project.

Recent data — including 45 Alpha launches, more than 1 million new addresses daily and triple-digit volume growth — shows the same cycle might be unfolding on BNB Chain. If the Alpha pipeline maintains its current cadence, BNB Chain has the potential to graduate from being a popular choice for new tokens to becoming their default starting point.

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This article is sponsored content and does not necessarily reflect the opinions, views and beliefs of the authors at TokenInsight or their affiliates. It is intended to be informational in nature and should not be construed as investment advice, nor can any liability be accepted by the authors for any loss or damage arising directly or indirectly from reliance on such information or analysis. Readers are advised to perform independent research and due diligence and to consult with a professional investment advisor to make their own investment decisions.

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