Should Apple Buy Bitcoin? Michael Saylor Thinks So

Should we still buy bitcoin? The question doesn’t even cross Michael Saylor’s mind.

“Apple should buy Bitcoin.” No question mark, no suggestion. As usual, Michael Saylor makes pronouncements. Again and again, his favorite slogan “orange pilled” sounds like an order. And this time, he's targeting Apple.

As the founder of MicroStrategy, Saylor thinks big, or maybe he's just right. One certainty remains: he believes bitcoin can be the future monetary standard for tech giants. An almost religious faith, serving a single asset.

In a blunt tweet, he says it the day after Apple announces a massive share buyback program: 110 billion dollars. It's this choice that makes the entrepreneur leap.

The largest share buyback in history, and the stock collapses. Isn't it time for Apple to orange pill and buy Bitcoin instead? https://t.co/ywjz8f78z8

— Michael Saylor (@michael_saylor) July 26, 2023

We can also hear Jim Cramer, the well-known stock market commentator, criticizing the strategy.

But Saylor sees this weakness as an opportunity. He's advocating for a strategic allocation towards BTC, which he calls the “supreme store of value.”

For him, buybacks generate no real innovation or growth. Conversely, holding bitcoin would be an act of confidence in a new economic standard.

Strategy currently holds more than 582,000 BTC. The company has made it the cornerstone of its financial strategy, with remarkable capitalization results.

Apple and bitcoin: a story of thwarted attraction

The connection between Apple and bitcoin is more complex than it seems. Officially, the company has never shown active support for BTC. Yet, contradictory signals punctuate its recent history.

In 2021, Tim Cook admitted: "I own Bitcoin and Ethereum, in a personal wallet." But he immediately stated that Apple had "no plans" to invest in cryptocurrencies.

Another example, Satoshi Nakamoto's white paper was hidden in certain versions of macOS. It was quietly removed in April 2023. An anecdote revealing an internal discomfort towards bitcoin.

Finally, Apple banned certain BTC donation apps from its App Store, including Vexl, citing strict rules.

The result: the company cultivates an image of neutrality, which sometimes borders on ambiguity.

So, why does Saylor insist so much? Because he sees in Apple the first company able to break this taboo. A strong brand, colossal cash flow, and an aura of innovation that could restore the image of BTC.

Bitcoin: the train is passing, with or without Apple

The market isn't waiting. If Apple hesitates, others are rushing forward. Right now, there is a true institutional rush toward bitcoin. The macroeconomic context, clearer regulation, and the arrival of spot ETFs in the United States are changing the game.

The trend is clear. BTC is entering a new era where institutions become the drivers. Waiting longer risks buying at a higher price or missing the momentum.

Apple and Bitcoin, two giants on parallel trajectories. If convergence happens, it could change history. Will Michael Saylor, isolated in his preaching against the GAFAM, be heard this time?