AI is becoming an essential force in the crypto space, and cryptocurrency exchange BingX is committing to the game to integrate the technology deep into its platform.

The decentralized internet, which allows people to own their data, assets and identity — simply called Web3 — offers users freedom but comes with a steep learning curve.

Artificial intelligence (AI) is becoming an essential force in the crypto space, and cryptocurrency exchange BingX is committing to the game to integrate the technology deep into its platform.

The decentralized internet, which allows people to own their data, assets and identity — simply called Web3 — offers users freedom but comes with a steep learning curve. AI is emerging as its perfect “plus-one” to accompany this emerging digital space. AI layers intuition and personalization onto the blockchain stack so the experience feels simple, smart and open to everyone.

After years of technical buildup, BingX, a cryptocurrency exchange serving over 20 million users worldwide, is taking an active role in exploring how AI can change the way users interact with Web3.

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The integration of AI into Web3 technologies provides especially powerful improvements in usability. Most users entering Web3 are not technologists; they are traders, creators, gamers or curious newcomers having to deal with complex trading interfaces and tasks such as staking and bridging. What typically deters them is the lack of intuitive tools, not the often-blamed volatility of crypto markets.

This time, BingX went all-in on unveiling its new AI strategy and rolling out its flagship product — BingAI, an AI trading assistant that aims to simplify the crypto world for everyone. It can be used to create natural language interfaces, which allows users to ask questions in plain language and receive contextual, personalized answers. Instead of needing to navigate dropdowns or technical jargon, they can simply interact with the platform more naturally. For example:

“What does this token do?”

“Why is my portfolio down today?”

This initiative highlights how BingX is prioritizing user experience and aiming to make crypto more accessible to the broader audience.

BingAI includes several useful tools that combine data and make it easier for users to make decisions. They can receive real-time market briefings, trend forecasts and trade analysis in an easily digestible format — no charts or technical lingo required. It also helps to monitor open positions and trading activity, flagging risks and offering suggestions that help users to act with more clarity and confidence.

Moreover, BingAI enables users to copy other traders seamlessly, which can be especially valuable for inexperienced traders. The Pro Trader Recommender suggests expert traders to follow based on individual risk profiles and goals, cutting discovery time from hours to seconds.

The new system also introduced BingAI Chat, which guides users throughout their entire trading journey. Whether answering questions, offering suggestions or delivering insights in context, it feels like having a knowledgeable partner walking alongside at every step.

The crypto industry has seen many defining moments in its 15-year history — smart contracts, the ICO craze of 2018 and the NFT boom. As AI cements itself across industries, it’s clear that crypto is next.

Recognizing this trend, BingX has developed an AI strategy, and the launch of BingAI is only the kick-off for it. As part of the strategy, called BingX AI Evolution, the exchange will invest $300 million in the space over the next three years. Over time, AI will be embedded into all core operations of BingX, including strategy, planning and decision-making.

At the same time, integrating AI deeper into Web3 requires collaboration between players, encouraging innovation and setting the standards for healthy progress. To that end, BingX aims to form an AI institute that will become a destination for AI and Web3 talents while also urging industry participants to develop responsible AI standards for Web3.

“Seven years ago, BingX started with a simple mission: Make crypto more accessible to everyone,” said Vivien Lin, chief product officer of the exchange and head of BingX Labs. “Today, that mission is evolving with AI at its core. We are not here to follow trends, but we are here to redefine what comes next.”

AI is set to become a powerful enabler that assists traders in the crypto space and enhances accessibility for all participants, aligning with BingX’s user-centric vision. In line with this vision, the exchange will continue to leverage cutting-edge technologies in its innovation for its global users.

Web3 can take a big leap forward with improvements that make it more straightforward to understand, safer to use and easier to trust. With AI entering the picture, the industry has a new opportunity to build tools that can enhance the experience for both seasoned users and newcomers, supporting a more accessible and resilient ecosystem.

This article was originally published on BingX.

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