Adyen and Cleeng Expand Alliance to Foster UAE's Entertainment Sector Boom

Adyen and Cleeng have expanded their partnership to the United Arab Emirates (UAE) market. Cleeng, a Software-as-a-Service (SaaS) platform for subscriber retention management (SRM) in the media and entertainment sector, is entering the UAE for the first time. Adyen, a global FinTech platform, will support Cleeng with solutions like Real Time Account Updater, Network Token Optimization, and RevenueProtect. This partnership will allow Cleeng to deliver enhanced user experiences and expand its payment growth into the Middle East and North Africa (MENA) region.

Adyen and Cleeng Expand Strategic Alliance into United Arab Emirates, Fueling Growth in MENA Region's Entertainment Sector

March 25, 2023 - In a significant move that underscores their commitment to driving innovation in the rapidly evolving media and entertainment landscape, global FinTech platform Adyen and SaaS provider Cleeng have expanded their partnership into the United Arab Emirates (UAE) market. This strategic alliance marks Cleeng's entry into the UAE, leveraging Adyen's robust presence in the region to provide cutting-edge solutions that enhance user experiences and accelerate payment growth.

Cleeng, renowned for its expertise in subscriber retention management (SRM), has established a strong foothold in the United States and Europe. Its expansion into the UAE signals a growing demand for advanced customer engagement and revenue optimization strategies in the Middle East and North Africa (MENA) region. Adyen's comprehensive suite of payment solutions will play a vital role in supporting Cleeng's mission to maximize customer lifetime value (LTV) and drive business success.

Seamless Payment Experiences, Enhanced Security, and Fraud Mitigation

Through this collaboration, Adyen will provide Cleeng with a range of innovative payment solutions tailored to the specific needs of the MENA market. These solutions include the Real Time Account Updater, which automatically refreshes card information to prevent revenue loss from expired card details; Network Token Optimization, which enhances data security without compromising authentication rates; and RevenueProtect, which identifies and mitigates fraud for new sign-ups.

Unleashing Growth Opportunities in the MENA Region

The partnership between Adyen and Cleeng is poised to unlock new avenues for payment growth as Cleeng expands its reach into the MENA region. Adyen's deep understanding of local payment preferences and regulatory requirements will empower Cleeng to provide tailored payment experiences that resonate with consumers. This collaboration will enable broadcasters and content providers to maximize their revenue streams and secure recurring billing success.

"Integrating Adyen's cutting-edge solutions ensures seamless, secure, and localized subscription transactions for our clients," said Gilles Domartini, CEO of Cleeng. "Our partnership with Adyen, spanning over 14 years, has enabled us to deliver exceptional end-to-end payment orchestration, empowering broadcasters to secure revenue and boost customer retention."

Sander Maertens, Head of Middle East at Adyen, added, "By combining Cleeng's expertise in SRM with our comprehensive payment, data, and financial management capabilities, we are not only facilitating business growth but also elevating customer experiences in the online entertainment sector across the MENA region."

Adyen's Expanding Partnership Ecosystem

This strategic alliance with Cleeng is the latest in a series of partnerships that Adyen has forged in recent months, demonstrating the company's commitment to driving innovation and providing tailored solutions for diverse industries. Earlier this month, Adyen announced its collaboration with Canary Technologies to enable hotels with seamless and secure guest transactions. In February, the company partnered with B2B payments platform Billie to offer buy now, pay later (BNPL) services to online shops and marketplaces.

Adyen's expanding partnership ecosystem underscores the company's unwavering commitment to providing comprehensive payment solutions that meet the evolving needs of businesses worldwide. By leveraging its global reach, deep industry knowledge, and innovative technology, Adyen continues to empower its partners to drive growth, optimize payments, and deliver exceptional customer experiences.