Adidas Expands Into Web3 Gaming by Launching Exclusive NFT Collection for Xociety's Upcoming RPG

Adidas is heating up the metaverse fashion scene with a new line of non-fungible tokens (NFTs) for Xociety’s upcoming third-person shooter RPG game with role-playing game (RPG) elements.

The exclusive collection features virtual skins showcasing black hoodies and neon tracksuits emblazoned with the iconic Adidas logo. These NFTs will be minted on the Sui blockchain and sold in mystery boxes, each containing a certain number of clothing sets.

The Economic Impact of Adidas’ NFTs

As reported by CoinDesk, gamers can mint these NFTs starting May 16, 2025, at 9 a.m. ET via Tradeport, a key marketplace within the Sui ecosystem.

This partnership marks Adidas’ latest venture into the world of NFTs. The company is already known for its Metaverse collection and persistent digital asset presence.

The Adidas NFTs will come in various rarity tiers: Uncommon, Rare, Epic, and First. Each mystery box tier will hold different amounts of clothing sets. For instance, the First and Epic boxes will feature unique selections of Adidas apparel.

Those who own the NFTs can use them to customize their in-game characters, creating a personalized gaming experience.

Furthermore, Xociety is launching its full upcoming game with the support of Hashed and Spartan alongside KRAFTON. The game will be open to all and offers both immersive gameplay and real-time rewards for its players.

Through this revenue-sharing partnership structure, players will receive rewards based on in-game spending activities, embracing Web3 ethics by distributing game success benefits directly to players.

Adidas’ effort to introduce NFTs for Xociety underscores the brand’s ongoing dedication to incorporating digital assets into its business strategy.

Sui Blockchain to Power Adidas’ Latest Digital Initiative

The decision to use the Sui blockchain for minting Adidas NFTs is a strategic move. Unlike account-focused solutions, the Sui blockchain operates with an object-centric system.

This allows for rapid processing and lower costs, especially when handling large-scale digital assets and gaming operations. The integration showcases Adidas’ interest in blockchain technology to create engaging, efficient, and scalable digital experiences.

This collaboration positions Xociety as a leading innovator in the Web3 gaming environment. Combining blockchain elements with action-oriented gameplay, Xociety empowers players to own and trade valuable digital assets.

The inclusion of branded Adidas gear adds a global appeal, especially in Asia, South America, and Europe, where the brand enjoys immense popularity.

By teaming up with Xociety, Adidas continues to merge brand identity with digital innovation, aiming to foster deeper connections with online communities and gamers worldwide.