Web3 误解：不仅仅是硬币发行

在很多不是加密货币圈老手的印象中，开展Web3业务就相当于发币。

Many people who are not old hands in the cryptocurrency circle think that starting a Web3 business is equivalent to issuing a coin. Although this may sound like an insult, it more or less represents the misunderstanding of some people in the current Web3 industry. For many entrepreneurs who have just entered the Web3 circle, the biggest obstacle to transformation is how to develop tokens, how to connect to online exchanges, and how to mix in the cryptocurrency circle to engage in market operations. These technical and market challenges make many entrepreneurs feel at a loss. And when you don’t know where to start, “one-stop service” comes into being, trying to solve complex problems in a simple and fast way.

很多不是加密货币圈老手的人都认为开展Web3业务就相当于发币。虽然这听起来像是一种侮辱，但这或多或少代表了当前Web3行业中一些人的误解。对于很多刚进入Web3圈子的创业者来说，转型最大的障碍就是如何开发代币，如何对接线上交易所，如何混入加密货币圈子从事市场运营。这些技术和市场挑战让很多创业者感到无所适从。而当你不知从何开始时，“一站式服务”应运而生，试图以简单、快捷的方式解决复杂的问题。

As lawyer Hong Lin saw in a WeChat group, the "one-stop service" for coin issuance has become increasingly active recently. All-round service providers take care of everything from token development, DAPP development, private placement to community operation, listing on exchanges, and even subsequent legal services. For project parties without technical and market experience, this is undoubtedly a blessing from heaven - just pay the fee, and the project's coin issuance, listing and promotion can be done in one stop. However, behind this apparent convenience, there are many places where it is easy to step on the trap.

洪林律师在微信群中看到，近期发币“一站式服务”日趋活跃。从代币开发、DAPP开发、私募到社区运营、上交易所，乃至后续法律服务，全能服务商包揽一切。对于没有技术和市场经验的项目方来说，这无疑是天赐之福——只需缴纳费用，项目的发币、上币、推广就可以一站式完成。然而，在这种表面便利的背后，却有很多很容易踩到陷阱的地方。

The connotation of Web3 is much richer than simply issuing coins. Web3 is the next generation of the Internet, emphasizing decentralization, user autonomy, data privacy and the widespread application of blockchain technology. It not only involves the financial field, but also covers social, entertainment, content creation, supply chain management and many other aspects.

Web3的内涵比单纯发币要丰富得多。 Web3是下一代互联网，强调去中心化、用户自治、数据隐私和区块链技术的广泛应用。它不仅涉及金融领域，还涵盖社交、娱乐、内容创作、供应链管理等诸多方面。

However, the large number of projects that focus on issuing coins in the current market has led many people to equate Web3 with "issuing coins". This narrow perspective not only limits people's understanding of the potential of Web3, but also buries truly valuable Web3 applications. In this context, entrepreneurs are often forced to focus their energy on token issuance and market hype, while ignoring the deeper technology and application development of Web3.

然而，当前市场上大量专注于发币的项目，导致很多人将Web3等同于“发币”。这种狭隘的视角不仅限制了人们对Web3潜力的认识，也埋葬了真正有价值的Web3应用。在此背景下，创业者往往被迫将精力集中在代币发行和市场炒作上，而忽视了Web3更深层次的技术和应用开发。

In order to meet the customized needs of Party A, some service providers in the circle will use various means to create the illusion of fake users and false prosperity. On the surface, the project is hot, the community is active, and the token trading is active, but these "prosperities" are often the result of human manipulation. In fact, there are not many real users involved behind the scenes. The vast majority of active accounts are organized and disciplined "10U Ares Group". These so-called "Ares Groups" usually create market activity by purchasing and manipulating tokens to attract more investors' attention.

为了满足甲方的定制化需求，圈内一些服务商会利用各种手段制造虚假用户、虚假繁荣的假象。表面上看，项目火爆、社区活跃、代币交易活跃，但这些“繁荣”往往是人为操纵的结果。事实上，幕后参与的真正用户并不多。绝大多数活跃账户都是有组织、有纪律的“10U战神团”。这些所谓的“战神集团”通常通过购买和操纵代币来创造市场活动，以吸引更多投资者的关注。

What is more serious is that some service providers, in order to pursue short-term results, even adopt a pyramid scheme to attract people, exaggerate the potential and prospects of the project, and attract uninformed investors. These service providers induce investors to invest a lot of money through exaggerated market forecasts and false success stories. However, once these investors enter the market, they find that the project lacks substantial progress and the token price cannot be maintained.

更为严重的是，一些服务商为了追求短期效果，甚至采用传销招揽人才，夸大项目潜力和前景，吸引不知情的投资者。这些服务提供商通过夸大的市场预测和虚假的成功故事，诱导投资者投入大量资金。然而，这些投资者一旦进入市场，却发现项目缺乏实质性进展，代币价格无法维持。

When the service provider fails to deliver on its promise, the project will naturally face doubts and accusations from investors. Many entrepreneurs who originally hoped to issue coins through "one-stop services" eventually found themselves trapped in the trap set by their competitors, and their projects were difficult to continue, and even faced legal risks. This crisis of trust has caused headaches for many entrepreneurs who are committed to long-term development in the Web3 field.

当服务商未能兑现承诺时，项目自然会面临投资者的质疑和指责。许多原本希望通过“一站式服务”发币的创业者最终发现自己陷入了竞争对手设下的陷阱，项目难以为继，甚至面临法律风险。这场信任危机让很多致力于Web3领域长期发展的创业者头疼不已。

Putting aside the legal risks, returning to the fundamentals of business, what entrepreneurs need to think about is: Can the issuance of coins really determine the success of the project? In other words, even if you can successfully issue coins and list them on exchanges, it may be difficult to start a good life. After all, what really determines whether a project can operate in the long term is a clear business model, market demand and continuous operational capabilities.

抛开法律风险，回到商业的根本，创业者需要思考的是：发币真的能决定项目的成功吗？换句话说，即使你能成功发币并在交易所上市，也可能很难开始美好的生活。毕竟，真正决定一个项目能否长期运营的是清晰的商业模式、市场需求和持续运营能力。

Issuing tokens, as a financing tool, is essentially similar to traditional companies raising funds by issuing stocks or bonds. Token issuance can provide initial financial support for a project, but it cannot directly determine the success of a project. Real business success requires the value creation of the project itself, the satisfaction of users' real needs, and continuous innovation and operational capabilities.

发行代币作为一种融资工具，本质上与传统企业通过发行股票或债券筹集资金类似。代币发行可以为项目提供初期的资金支持，但不能直接决定项目的成功。真正的商业成功需要项目本身的价值创造、用户真实需求的满足、以及持续的创新和运营能力。

Understanding and meeting market demand is the key to the success of any business project, and Web3 projects are no exception. A successful Web3 project first needs to have a clear and viable business model. The existence of tokens is not only to issue tokens to raise funds, but also to ensure that the project can realize its own value in the future. The business model needs to answer key questions such as what problems the project solves, who the target users are, and how to achieve profitability. Entrepreneurs need to conduct in-depth research on the target market and understand the real needs and pain points of users in order to design truly attractive and competitive products. Ignoring market demand and relying solely on the hype of

了解并满足市场需求是任何商业项目成功的关键，Web3 项目也不例外。一个成功的Web3项目首先需要有一个清晰可行的商业模式。代币的存在不仅仅是为了发行代币筹集资金，更是为了保证项目未来能够实现自身的价值。商业模式需要回答项目解决什么问题、目标用户是谁、如何实现盈利等关键问题。创业者需要对目标市场进行深入研究，了解用户的真实需求和痛点，才能设计出真正具有吸引力和竞争力的产品。无视市场需求，单纯依靠炒作