Thumzup Media Announces Ambitious Plan to Increase Capital to 500 Million Dollars, with the Goal of Strengthening its Treasury in Bitcoin and Scaling the Programmed Marketing Business

Thumzup Media, a company listed on Nasdaq, has updated its S-3 filing with the SEC to increase its authorized capital to 500 million dollars. The company, known for its early and substantial investments in Bitcoin, is now placing even greater emphasis on this cryptocurrency.

Since its listing on October 25, 2024, Thumzip has been including Bitcoin in its operational plans. As announced in the filing, the company intends to use a portion of the 500 million dollars to accept payments from clients in Bitcoin through its Account Specialist Program, showcasing its commitment to integrating cryptocurrencies into its business model.

The company's strategy is to hold up to 90% of its liquid assets in Bitcoin, highlighting its strong belief in BTC as the primary store of value. This approach is becoming increasingly common among some innovative companies, especially given the current macroeconomic trends and the potential of Bitcoin as an inflation hedge.

In the filing with the SEC, Thumzup directly compares Bitcoin to gold, highlighting its unique characteristics: "We consider bitcoin a reliable store of value and a compelling investment. We believe it possesses unique characteristics as a scarce and finite asset, capable of acting as a hedge against inflation and a safe haven during periods of global instability."

This statement reflects the company's vision of Bitcoin not just as a cryptocurrency but as a fundamental element in financial management, capable of countering macroeconomic variations and serving as an attraction for institutional and private capital.

Moreover, Thumzup's preference for Bitcoin over gold is evident in the filing: "We believe that bitcoin is a store of value comparable to and possibly better than gold, and that it can over time approach or surpass the value of the yellow metal."

This perspective emphasizes the long-term potential of Bitcoin, projecting it as a valid substitute or complement to traditional gold reserves of companies.

From an operational standpoint, Thumzup is not just aiming to accumulate Bitcoin in its vault. The company, which specializes in programmatic advertising, is integrating BTC into its business model by offering payment options in cryptocurrency to clients through its Account Specialist Program.

This innovative choice indicates that Thumzup wants to position itself as a key player not only in programmatic advertising but also in the emerging world of digital finance. Thanks to this dual focus, the group aims to differentiate itself and capture new market opportunities.

The update of the S-3 filing also allows Thumzup to issue common stock, preferred stock, warrants, debt securities, and hybrid units to reach the 500 million dollar fundraising limit, which can be spread over the next three years. This flexibility will enable the company to adjust its capital strategy according to market conditions and seize the best opportunities for expanding its business.