MicroStrategy Purchases Additional $243M Worth of Bitcoin (BTC)

MicroStrategy continues to expand its Bitcoin (BTC) holdings, with a new purchase of $243 million in the flagship cryptocurrency on January 13, 2025.

The latest addition to MicroStrategy’s Bitcoin treasury brings the company’s total holdings to approximately 450,000 BTC, acquired at an average price of $62,691 per Bitcoin, including fees and expenses. At current prices, the total value of these holdings stands at around $41.04 billion.

According to filings with the U.S. Securities and Exchange Commission (SEC), MicroStrategy paid an average price of roughly $95,972 per Bitcoin for this latest purchase.

At the time of writing, Bitcoin’s price has climbed back above $91,000, after dipping below $90,000 earlier in the day. However, BTC is still down 3.4% in the last 24 hours and 10% lower compared to last week, as noted by CoinGecko data.

notably, MicroStrategy is now paying a premium on its Bitcoin purchases, as the company’s average acquisition cost is lower than the current market price of BTC.

In previous filings, the company disclosed that its average purchase price for Bitcoin was around $30,000, which included a substantial purchase made in 2020. However, with the increasing price of Bitcoin and MicroStrategy’s ongoing buying spree, the company’s average acquisition cost has also risen significantly.

MicroStrategy’s Bitcoin strategy has influenced other major companies

MicroStrategy, a business intelligence software company, has become a major player in Bitcoin acquisition, now holding over 1% of all Bitcoin that will ever exist.

The company’s strategy has influenced other major companies, including Tesla, Block, and Rumble, to also invest in Bitcoin.

In 2024, Tesla announced a $1.5 billion purchase of BTC, while Block (formerly Square) and Rumble both disclosed smaller Bitcoin acquisitions throughout the year.

As Bitcoin’s price continues to fluctuate and the cryptocurrency market remains volatile, it will be interesting to see if other companies follow MicroStrategy's lead and make further Bitcoin purchases in 2025.