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在遭到社区的强烈反对和负面反应后,去中心化金融(DeFi)借贷平台 SKY 正在认真考虑恢复其原来的品牌名称 Maker。
DeFi lending platform Maker Protocol is considering reverting to its original branding following backlash and concerns from its community over a recent rebranding effort.
在社区对其最近的品牌重塑工作表示强烈反对和担忧之后,DeFi 借贷平台 Maker Protocol 正在考虑恢复其原始品牌。
A few months ago, Maker Protocol announced that it was upgrading its stablecoin and native governance token to make its decentralized finance (DeFi) products more accessible to the mainstream.
几个月前,Maker Protocol 宣布正在升级其稳定币和原生治理代币,以使其去中心化金融(DeFi)产品更容易进入主流。
As part of this initiative, Maker was set to rename its decentralized stablecoin Dai to USDS. Additionally, the Maker token was set to be rebranded to Sky (SKY) at a rate of 1:24,000, with the Maker SubDAOs being renamed to Sky Stars.
作为该计划的一部分,Maker 将其去中心化稳定币 Dai 重命名为 USDS。此外,Maker 代币将以 1:24,000 的比例更名为 Sky (SKY),而 Maker SubDAO 则更名为 Sky Stars。
The protocol was designed with a focus on simplicity and ease of use, allowing users to benefit from innovations like Sky Token Rewards (STRs) and the Sky Savings Rate (SSR) if they were in an eligible jurisdiction.
该协议的设计注重简单性和易用性,如果用户位于符合条件的司法管辖区,则可以从 Sky 代币奖励 (STR) 和 Sky Savings Rate (SSR) 等创新中受益。
Explaining the technicalities of this initiative, Rune Christensen, co-founder of Maker, highlighted that each Sky Star subDAO was to autonomously deploy a governance token, manage its treasury and community, and implement DAO-specific decisions independently.
Maker 联合创始人 Rune Christensen 在解释该计划的技术细节时强调,每个 Sky Star subDAO 都将自主部署治理代币、管理其金库和社区,并独立实施特定于 DAO 的决策。
"Sky Stars will be able to innovate, experiment, and take more risks, while the Sky Protocol itself can remain purely focused on maintaining the value and stability of the USDS stablecoin," said Christensen.
Christensen 表示:“Sky Stars 将能够创新、实验并承担更多风险,而 Sky Protocol 本身可以继续纯粹专注于维护 USDS 稳定币的价值和稳定性。”
"Core Sky Governance will protect against risks in the tail end, while Stars specialize in doing business in the trenches."
“核心天空治理将防范尾部风险,而明星则专注于在战壕中开展业务。”
Following this development, Gnosis Chain users raised concerns about the centralization characteristics of USDS. As previously reported by Cointelegraph, the capacity of the USDS to freeze wallet addresses sparked a debate about the alignment of this token with the primary goals of Gnosis.
随着这一进展,Gnosis Chain 用户对 USDS 的中心化特性提出了担忧。正如 Cointelegraph 之前报道的那样,USDS 冻结钱包地址的能力引发了关于该代币与 Gnosis 的主要目标是否一致的争论。
Months after this significant move, Christensen has now proposed three approaches to reach a common ground with all stakeholders to address the growing concerns.
在这一重大举措发生几个月后,克里斯滕森现在提出了三种方法,以与所有利益相关者达成共识,以解决日益增长的担忧。
Firstly, the co-founder proposed that the community continue to build momentum with the Sky brand to capitalize on its recent success and growing adoption. The second proposal is to reintroduce the Maker brand as a central focus and reinstate MKR as its only governance token. Finally, Christensen proposes that they recenter the Maker brand with a refreshed brand identity that maintains a classic feel. This implies that the old brand would be subject to a minimal modification to align with USDS and StarDAOs.
首先,联合创始人提议社区继续利用 Sky 品牌的成功和不断增长的采用率来发展势头。第二个提案是重新引入 Maker 品牌作为核心焦点,并恢复 MKR 作为其唯一的治理代币。最后,克里斯滕森建议他们重新审视 Maker 品牌,采用焕然一新的品牌标识,保持经典的感觉。这意味着旧品牌将进行最小程度的修改,以与 USDS 和 StarDAO 保持一致。
According to him, the strong affinity and resistance generated within the community underscores the love and trust for the previous identity.
他认为,社区内产生的强烈亲和力和抵制凸显了对以前身份的热爱和信任。
"It is also now more clear than ever just how much the DeFi community loves and trusts the Maker brand," he said. "There was a lot of affinity for the brand and what it stands for – stability, security, and DeFi scale. And there is a lot of commitment to holding the MKR token versus upgrading to SKY."
他说:“现在比以往任何时候都更加清楚 DeFi 社区对 Maker 品牌的喜爱和信任程度。” “人们对这个品牌及其所代表的东西有很多亲和力——稳定性、安全性和 DeFi 规模。而且人们对持有 MKR 代币而不是升级到 SKY 有很多承诺。”
For now, the team will collect feedback through a community call on Oct. 25 and hold a governance poll on Nov. 4 to decide on the direction of the Maker brand and its tokenomics.
目前,该团队将通过 10 月 25 日的社区电话会议收集反馈,并于 11 月 4 日举行治理民意调查,以决定 Maker 品牌及其代币经济的方向。
Since the rebranding, the former governance token MKR has nosedived 45% to trade at $1,170. According to market data, this marks its lowest level since September 2023.
自品牌重塑以来,前治理代币 MKR 暴跌 45%,交易价格为 1,170 美元。市场数据显示,这是自2023年9月以来的最低水平。
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