路易威登 (Louis Vuitton) 为 Via NFT 持有者推出独家 Varsity 夹克

Louis Vuitton 最新发布的 Via NFT 推出了限量版校队夹克，专供 Via NFT 持有者购买。这款价值 7,900 欧元的夹克由 Pharrell Williams 设计，结合了物理和数字元素，包括麂皮鹿皮、彩虹色按扣和刺绣徽标。持有者可以通过代币门禁网站购买夹克，并将在今年晚些时候收到实体版本。 Via NFT 于 2022 年 6 月推出，出售与 Soulbound NFT 相关的数字宝箱，让持有者能够获得独家时装秀物品。

Louis Vuitton Unveils Exclusive Varsity Jacket for Via NFT Holders

路易威登为 Via NFT 持有者推出独家 Varsity 夹克

In a testament to the enduring allure of Western aesthetics and the brand's penchant for collectible luxury, Louis Vuitton has released a limited-edition varsity jacket as part of its ongoing Via NFT project.

作为其正在进行的 Via NFT 项目的一部分，路易威登发布了一款限量版校队夹克，证明了西方美学的持久魅力和该品牌对奢侈品收藏的偏爱。

Available exclusively to holders of the brand's Via NFTs, the coveted jacket embodies the spirit of the modern cowboy, evoking a bygone era with its rugged yet refined details. Designed by Pharrell Williams, the sartorial masterpiece features supple suede buckskin, iridescent snaps, and an intricately embroidered Louis Vuitton logo.

这款令人垂涎的夹克专为该品牌 Via NFT 持有者发售，体现了现代牛仔的精神，以其粗犷而精致的细节唤起了人们对过去时代的回忆。这款剪裁杰作由法瑞尔·威廉姆斯 (Pharrell Williams) 设计，采用柔软的麂皮鹿皮、虹彩按扣和精致的路易威登刺绣标志。

Priced at €7,900, the jacket represents a unique fusion of physical and digital exclusivity. Via NFT holders can purchase the jacket through a token-gated website, ensuring their access to this limited-edition creation. Following the transaction, the physical version of the jacket will be dispatched to the holder in November or December.

该夹克售价 7,900 欧元，代表了物理和数字专有性的独特融合。 Via NFT 持有者可以通过代币门控网站购买这件夹克，确保他们能够获得这款限量版作品。交易完成后，夹克的实体版本将在 11 月或 12 月发送给持有者。

The Via project, launched in June 2022, introduced a series of phygital treasure trunks linked to soulbound (non-transferable) NFTs. Only a select few hundred of these trunks were made available, creating a coveted status symbol among their owners. The subsequent release of exclusive runway items, including the varsity jacket, is a testament to the project's success and its ability to foster a community of discerning collectors.

Via 项目于 2022 年 6 月启动，推出了一系列与 Soulbound（不可转让）NFT 相关的数字宝箱。这些行李箱仅限量发售数百件，成为其主人梦寐以求的身份象征。随后发布的独家时装秀单品（包括校队夹克）证明了该项目的成功及其培养眼光敏锐的收藏家社区的能力。

Via NFT holders possess the exclusive privilege of purchasing these runway pieces, which are not available to the general public. The orange monogram Speedy 40 bag, debuting during Williams's inaugural show in June 2022, and the digital mini trunk designed by Nicolas Ghesquière for the SS24 runway, have previously been made available to this exclusive group.

Via NFT 持有者拥有购买这些时装秀单品的独家特权，而普通公众无法获得这些特权。橙色花押字 Speedy 40 手袋于 2022 年 6 月 Williams 首秀期间首​​次亮相，而 Nicolas Ghesquière 为 SS24 秀场设计的数字迷你行李箱此前已向该独家群体发售。

While the exact number of Via Treasure Trunk NFT holders remains undisclosed, the estimated number of owners on NFT marketplace OpenSea suggests a select group of approximately 144 individuals. Louis Vuitton's highly curated rollout has ensured the exclusivity of the project, with potential buyers required to connect their crypto wallets and demonstrate their financial credentials.

虽然 Via Treasure Trunk NFT 持有者的确切人数尚未披露，但 NFT 市场 OpenSea 上的估计持有者人数表明，有一个精选的群体，大约有 144 人。路易威登精心策划的推出确保了该项目的排他性，潜在买家需要连接他们的加密钱包并证明他们的财务凭证。

The launch of the limited-edition varsity jacket further solidifies Louis Vuitton's position as a fashion house at the forefront of innovation and digital engagement. By leveraging NFTs, the brand has created a unique ecosystem that marries physical luxury with the excitement of digital ownership, catering to the discerning tastes of today's most affluent collectors.

限量版校队夹克的推出进一步巩固了路易威登作为创新和数字化前沿时尚品牌的地位。通过利用 NFT，该品牌创建了一个独特的生态系统，将实体奢华与数字所有权的兴奋结合起来，迎合当今最富裕收藏家的挑剔品味。