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忘记简单的通行证和滑动铲球:FIFA刚刚进入了元视频。
The round ball enters a new dimension. Forget simple passes and sliding tackles: FIFA has just taken one step further into the metaverse. On April 30th, the global football organization announced the creation of its own blockchain, simply named “FIFA Blockchain.” A decision that, at first glance, seems purely technical. But behind the lines of code, a whole crypto strategy is taking shape, much bolder than it appears.
圆球进入一个新的维度。忘记简单的通行证和滑动铲球:FIFA刚刚进入了元视频。 4月30日,全球足球组织宣布创建自己的区块链,简称为“ FIFA区块链”。乍一看,这一决定似乎纯粹是技术性的。但是在代码线的背后,整个加密策略正在形成,比看起来要大胆。
A Silent Break
沉默的休息
The choice to detach from Algorand is not just a simple logistical update. It is a break. A friendly separation, to be sure, but a strategic one. Since the launch of FIFA Collect — its official NFT collection — FIFA had made Algorand its digital playground. A playground it now considers too narrow for its Web3 ambitions.
从阿尔戈兰(Algorand)脱离的选择不仅是一个简单的后勤更新。这是一个休息。可以肯定的是,一个友好的分离,但战略性的分离。自FIFA收藏(其官方NFT系列)推出以来,FIFA已将Algorand制造为数字游乐场。它现在认为它的Web3野心太狭窄了。
The turn is clear: welcome to an EVM-compatible blockchain (Ethereum Virtual Machine). In other words, FIFA wants more flexibility, better scalability, and, above all, to join an already well-established ecosystem. Through this change, the organization aims to align with the sector’s dominant standards, where developers, users… and money are.
转弯很清楚:欢迎使用EVM兼容的区块链(以太坊虚拟机)。换句话说,FIFA希望更具灵活性,更好的可扩展性,并且最重要的是加入已经建立的生态系统。通过这种变化,该组织的目标是与该行业的主要标准保持一致,开发人员,用户和金钱在这里。
The migration will start at the earliest on May 20. A detail that suggests things are well prepared, yet not set in stone.
迁移将于5月20日最早开始。一个细节表明事情已经做好了充分的准备,却没有扎成石头。
NFT holders will have nothing to do immediately. Collectibles are expected to follow automatically, unless you decide to remove them before the major switch. Algorand wallets like Pera or Defly? Soon to be archived, as connection will now be via MetaMask and WalletConnect.
NFT持有人将立即无事可做。除非您决定在主要开关之前删除它们,否则预计收藏品将自动遵循。阿尔戈兰钱包像佩拉(Pera)或拒绝?很快要存档,因为连接现在将通过metAmask和WalletConnect进行。
More than a Blockchain: A Clear Crypto Ambition
不仅仅是区块链:明确的加密态度
This new infrastructure signals a broader initiative by FIFA to capture the attention of a young, tech-friendly, and global audience.
这项新的基础设施标志着FIFA的一项更广泛的举措,旨在吸引年轻,技术友好和全球观众的注意力。
FIFA doesn’t just want to sell digital cards; it envisions building a true crypto ecosystem where fans and players become active participants.
国际足联不仅想出售数字卡;它设想建立一个真正的加密生态系统,粉丝和玩家成为活跃的参与者。
2024 has seen the announcement of several ventures. After NFTs, gaming takes center stage with FIFA Rivals, a mobile game co-developed with Mythical Games.
2024年已经宣布了几家企业。在NFTS之后,游戏与FIFA竞争对手成为中心舞台,这是一个与神话游戏共同开发的手机游戏。
The concept is simple but effective: create your club, compete against other players, all within a 100% blockchain universe. The beta version is expected by May 2025, with a full launch planned for summer. The bet? To attract more than 100 million players. A colossal number, but not unrealistic when you know the weight of the FIFA brand.
这个概念简单但有效:创建您的俱乐部,与其他球员竞争,都在100%的区块链宇宙中。预计到2025年5月,该版本预计将针对夏季进行完整的发布。赌注?吸引超过1亿球员。一个巨大的数字,但是当您知道FIFA品牌的重量时,并非不现实。
This shift to a proprietary blockchain also marks a desire for control. By creating its own network, FIFA no longer depends on a third party. It becomes referee and player. It can dictate the rules of the game, set transaction fees, decide technological partnerships. In short, it becomes a fully-fledged crypto entity.
向专有区块链转向也标志着对控制的愿望。通过创建自己的网络,FIFA不再依赖第三方。它成为裁判和球员。它可以决定游戏规则,设定交易费用,决定技术合作伙伴关系。简而言之,它成为一个成熟的加密实体。
By opting for an Ethereum-compatible blockchain, FIFA does more than change technology; it chooses a side. That of a decentralized, fluid web, driven by a booming digital economy. No more experimental hesitations: enter an assumed, integrated, offensive crypto strategy.
通过选择以太坊兼容的区块链,FIFA不仅仅是改变技术。它选择一面。由蓬勃发展的数字经济驱动的分散,流体网络的网络。不再有实验性犹豫:输入假定的,集成的,进攻性的加密策略。
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Fascinated by Bitcoin since 2017, Evariste has continuously researched the subject. While his initial interest was in trading, he now actively seeks to understand all advances centered on cryptocurrencies. As an editor, he strives to consistently deliver high-quality work that reflects the state of the sector as a whole.
自2017年以来,Evariste着迷于比特币,不断研究该主题。尽管他最初的兴趣是交易,但他现在积极寻求了解以加密货币为中心的所有进步。作为一名编辑,他努力始终如一地提供反映整个行业状态的高质量工作。
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