加密货币市场情绪在谨慎乐观中复苏

毕马威最近的研究表明，在经历了动荡的市场一年之后，DACH 地区投资者对加密货币的情绪有所回升。对 2,400 多名投资者的调查显示，加密货币投资有所增加，其中 54% 的投资者将其投资组合的 20% 以上分配给了数字资产。然而，投资者行为的特点是高度谨慎，对投资机会进行全面评估，并强调 KYC 和 AML 合规等安全措施。

Cryptocurrency Market Sentiment Rebounds Despite Cautious Investors

尽管投资者持谨慎态度，加密货币市场情绪仍反弹

Zurich, Switzerland - A comprehensive research study conducted by KPMG has unveiled a resurgence of investor sentiment in the cryptocurrency market after a year marked by volatility. The study surveyed approximately 2,400 private crypto investors across Germany, Austria, and Switzerland (DACH region), revealing significant shifts in investment behaviors and attitudes.

瑞士苏黎世 - 毕马威 (KPMG) 进行的一项综合研究显示，在经历了一年的波动之后，加密货币市场的投资者情绪出现复苏。该研究调查了德国、奥地利和瑞士（DACH 地区）约 2,400 名私人加密货币投资者，揭示了投资行为和态度的重大转变。

Renewed Optimism and Caution

重新乐观和谨慎

The findings indicate a surge in crypto investments, with 54% of respondents allocating over 20% of their total investment portfolio to digital assets. This positive sentiment is particularly evident among investors who dedicate more than 50% of their assets to crypto, signaling a commitment to the industry over the medium to long term (typically 3-5 years).

调查结果表明加密货币投资激增，54% 的受访者将其总投资组合的 20% 以上分配给数字资产。这种积极情绪在将超过 50% 的资产投入加密货币的投资者中尤为明显，表明他们对中长期（通常为 3-5 年）该行业的承诺。

However, the study also underscores a shift in investor behavior characterized by increased caution and due diligence. Market entrants, in particular, are conducting more thorough assessments of investment opportunities, requiring providers to exert greater effort in converting interest into active customers. This trend is reflected in the noticeable gap between registration on crypto exchanges and actual usage.

然而，该研究还强调了投资者行为的转变，其特点是更加谨慎和尽职调查。特别是市场进入者正在对投资机会进行更彻底的评估，要求提供商付出更大的努力将兴趣转化为活跃客户。这一趋势反映在加密货币交易所的注册与实际使用之间的明显差距。

Security remains a paramount concern for investors when selecting preferred crypto exchanges, with 82% emphasizing its importance. Deposit and withdrawal options (65%) and transaction costs (62%) also rank highly in the list of decisive factors.

在选择首选加密货币交易所时，安全性仍然是投资者最关心的问题，82% 的人强调其重要性。存款和取款选项（65%）和交易成本（62%）也在决定性因素列表中排名靠前。

Risk Perceptions and Asset Preferences

风险认知和资产偏好

Regarding risk perception, while 34% of investors view their digital asset investments as "rather safe," a majority express varying levels of apprehension. Concerns such as market manipulation, regulatory uncertainty, and financial crime remain key risks for investors.

关于风险认知，虽然 34% 的投资者认为他们的数字资产投资“相当安全”，但大多数人表达了不同程度的担忧。市场操纵、监管不确定性和金融犯罪等担忧仍然是投资者面临的主要风险。

When it comes to asset preferences, Bitcoin maintains its dominant position in investors' portfolios, with 91% of respondents holding the cryptocurrency. Ethereum closely follows, with 78% of investors opting for the second-largest digital asset. Notably, Solana has witnessed a surge in popularity, recording a 9% increase compared to the previous year, securing its position among the most favored digital assets in the region.

在资产偏好方面，比特币在投资者投资组合中保持主导地位，91%的受访者持有加密货币。以太坊紧随其后，78% 的投资者选择了第二大数字资产。值得注意的是，Solana 的受欢迎程度大幅上升，与去年相比增长了 9%，巩固了其在该地区最受欢迎的数字资产之一的地位。

Regulatory Landscape

监管环境

The German government has been actively engaged in developing cryptocurrency regulations to safeguard investors and maintain financial stability. In 2019, legislation was enacted to permit banks to handle cryptocurrencies, while discussions continue regarding regulations for crypto exchanges and Initial Coin Offerings (ICOs).

德国政府一直积极致力于制定加密货币法规，以保护投资者并维持金融稳定。 2019 年，颁布了立法，允许银行处理加密货币，同时有关加密货币交易所和首次代币发行 (ICO) 法规的讨论仍在继续。

Regulatory bodies such as BaFin (Federal Financial Supervisory Authority) and the Federal Ministry of Finance oversee compliance, with a focus on Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations to curb fraudulent activities on exchanges.

BaFin（联邦金融监管局）和联邦财政部等监管机构负责监督合规性，重点关注了解你的客户 (KYC) 和反洗钱 (AML) 法规，以遏制交易所的欺诈活动。

Conclusion

结论

The KPMG study provides valuable insights into the evolving cryptocurrency market sentiment in the DACH region. While investor optimism has rebounded, a cautious mindset prevails, with increased due diligence and heightened awareness of potential risks. Security remains a critical factor in exchange selection, while asset preferences continue to favor Bitcoin and Ethereum, with Solana gaining traction. The regulatory landscape is also evolving, with governments seeking to balance innovation with investor protection. As the cryptocurrency market navigates ongoing challenges, these findings offer a comprehensive understanding of investor behaviors and attitudes in the region.

毕马威的研究为 DACH 地区不断变化的加密货币市场情绪提供了宝贵的见解。尽管投资者的乐观情绪有所回升，但谨慎的心态依然盛行，尽职调查的力度加大，对潜在风险的认识也有所提高。安全性仍然是交易所选择的关键因素，而资产偏好继续青睐比特币和以太坊，其中 Solana 越来越受欢迎。监管环境也在不断变化，政府寻求在创新与投资者保护之间取得平衡。随着加密货币市场应对持续的挑战，这些调查结果提供了对该地区投资者行为和态度的全面了解。