加密货币空投：从失败到未来？打破诅咒

探索加密货币空投的动荡世界，从最初的炒作到长期价值，以及创新方法是否可以打破短暂成功的诅咒。

Crypto Airdrops: From Flop to Future? Breaking the Curse

加密货币空投：从失败到未来？打破诅咒

Crypto airdrops can be a wild ride, right? Promising free tokens, but often ending in a value crash. But don't write them off just yet. Innovative approaches are emerging, attempting to break the curse of fleeting success and build lasting value.

加密货币空投可能会很疯狂，对吧？承诺免费代币，但往往以价值崩溃告终。但现在还不要注销它们。创新方法不断涌现，试图打破短暂成功的诅咒并建立持久的价值。

The Airdrop Flop: A Harsh Reality

空投失败：残酷的现实

Let's face it, the numbers aren't pretty. A DappRadar report highlighted that a staggering 88% of airdropped tokens lose value within three months. That's a lot of hype going bust. Since 2017, over $20 billion in airdrops have been distributed, so where did it all go wrong?

让我们面对现实吧，这些数字并不漂亮。 DappRadar 的一份报告强调，令人震惊的是，88% 的空投代币在三个月内贬值。大量的炒作即将破灭。自2017年以来，已经发放了超过200亿美元的空投，那么到底哪里出了问题呢？

One key factor is the underlying project itself. As Jackson Denka, CEO of Azura, pointed out, if the protocol is fundamentally unsound, no amount of incentivization can save it. Airdrops attached to projects lacking real adoption or revenue generation are simply doomed to fail.

一个关键因素是基础项目本身。正如 Azura 首席执行官 Jackson Denka 指出的那样，如果协议从根本上不健全，再多的激励措施也无法挽救它。附加到缺乏真正采用或创收的项目的空投注定会失败。

Breaking the Curse: Strategies for Success

打破魔咒：成功的策略

So, how can projects turn the tide? Distribution strategy is critical. Robert Hoogendoorn from DappRadar suggests phased or targeted distribution to limit sell-offs. Hyperliquid's November 2024 airdrop, lauded for excluding VCs and encouraging community involvement, is a prime example.

那么，项目如何才能力挽狂澜呢？分销策略至关重要。 DappRadar 的 Robert Hoogendoorn 建议分阶段或有针对性地分配以限制抛售。 Hyperliquid 于 2024 年 11 月进行的空投就是一个典型的例子，该空投因排除风险投资并鼓励社区参与而受到赞誉。

Liquidity is another hurdle. Kanny Lee, CEO of SecondSwap, argues that releasing too much liquidity too quickly floods the market. The key? Sustainable liquidity achieved through ongoing user engagement and gradual token unlocks. Think rewarding users for holding tokens – a trend Lee believes will become standard.

流动性是另一个障碍。 SecondSwap 首席执行官 Kanny Lee 认为，过快地释放过多流动性会导致市场泛滥。关键？通过持续的用户参与和逐步的代币解锁来实现可持续的流动性。考虑奖励持有代币的用户——李认为这一趋势将成为标准。

Beyond Speculation: Airdrops with a Purpose

超越猜测：有目的的空投

The latest insights suggest a shift towards airdrops that reward genuine engagement and contribution. Jupiter's Active Staking Rewards program and Rayls' loyalty campaigns are examples of projects incentivizing community participation. Kite AI's Wind Runner program rewards creators for consistent, high-quality content. This is all a big shift away from 'free money' and more towards 'earn your keep' models.

最新的见解表明，人们正在转向空投，奖励真正的参与和贡献。 Jupiter 的 Active Stake 奖励计划和 Rayls 的忠诚度活动是激励社区参与的项目的例子。 Kite AI 的 Wind Runner 计划奖励创作者提供一致、高质量的内容。这是从“免费赚钱”模式向“自食其力”模式的重大转变。

My Two Sats: Airdrops Aren't Dead, Just Evolving

我的两个卫星：空投并没有消亡，只是在不断发展

I think we're seeing a necessary evolution. The days of thoughtless token handouts are numbered. Projects need to be smarter, focusing on building strong communities, fostering genuine engagement, and ensuring sustainable liquidity. Airdrops are becoming less about short-term gains and more about long-term value creation. It's also worth noting that if 'traditional' companies aren't giving away equity, why should blockchain? This makes me think Denka's words hold a lot of weight.

我认为我们正在看到必要的演变。不加考虑地发放代币的日子已经屈指可数了。项目需要更加智能，专注于建立强大的社区、促进真正的参与并确保可持续的流动性。空投越来越不注重短期收益，而更多地注重长期价值创造。还值得注意的是，如果“传统”公司不放弃股权，区块链为什么要放弃？这让我觉得 Denka 的话很有分量。

The Future of Airdrops: A Glimmer of Hope?

空投的未来：一线希望？

Airdrops might not be dead, but they're definitely not the same. The shift towards rewarding active participation, fostering community, and ensuring sustainable liquidity offers a path to break the curse of fleeting success. So, keep your eyes peeled, do your research, and maybe, just maybe, you'll find an airdrop that's more than just a flash in the pan.

空投可能还没有消亡，但它们绝对不一样。向奖励积极参与、培育社区和确保可持续流动性的转变为打破短暂成功的诅咒提供了一条途径。所以，请擦亮眼睛，做好研究，也许，只是也许，你会发现空投不仅仅是昙花一现。

So, there you have it! Airdrops: still a bit of a gamble, but with a dash of innovation, they might just surprise us yet. Happy hunting!

所以，你就有了！空投：仍然有点赌博，但通过一些创新，它们可能会给我们带来惊喜。狩猎快乐！