探索Chiliz和PSG是如何开创区块链创新以重新定义粉丝参与的，从黑客马拉松到比特币策略，标志着体育和娱乐的转变。

Chiliz, PSG, and Blockchain Innovation: A New Era of Fan Engagement

Chiliz，PSG和区块链创新：粉丝参与的新时代

The intersection of blockchain technology, sports, and fan engagement is rapidly evolving. Chiliz and Paris Saint-Germain (PSG) are at the forefront, driving this transformation with innovative strategies and initiatives. From hackathons designed to foster new fan experiences to groundbreaking moves into Bitcoin, these entities are redefining what it means to be a fan in the modern era.

区块链技术，运动和粉丝参与的交集正在迅速发展。 Chiliz和Paris Saint-Germain（PSG）处于最前沿，通过创新的策略和计划推动了这一转变。从旨在促进新粉丝体验的黑客马拉松到开创性的动作，这些实体正在重新定义在现代时代成为粉丝的含义。

Hackathons and the Future of Fan Interaction

黑客马拉松和粉丝互动的未来

Chiliz and PSG recently joined forces to host a hackathon in Paris, aiming to unite developers, creatives, and entrepreneurs. The goal? To design decentralized applications that amplify fan engagement. This event underscores a pivotal shift towards integrating blockchain as a foundational element for creating immersive fan experiences, empowering them to take on active roles within their favorite clubs.

Chiliz和PSG最近联手在巴黎举办了一场黑客马拉松，旨在团结开发商，创意者和企业家。目标？设计分散的应用程序，以扩大粉丝的参与度。这项活动强调了将区块链作为创造沉浸式粉丝体验的基础元素的关键转变，使他们能够在自己喜欢的俱乐部中扮演积极的角色。

Chiliz, the driving force behind Fan Tokens and the Socios.com platform, seeks to transform fans into key stakeholders. By leveraging blockchain, fans gain the ability to participate in crucial decisions, access exclusive perks, and reap rewards that deepen their emotional ties with their teams. PSG, a pioneer in adopting emerging technologies, has maintained a close partnership with Chiliz since 2018, launching its own Fan Token and enabling supporters to participate in polls and access personalized content.

Chiliz是Fan Tokens和Socios.com平台背后的推动力，试图将粉丝转变为主要利益相关者。通过利用区块链，粉丝可以获得参与关键决策，获得独家特权和收获奖励的能力，从而加深了与团队的情感联系。 PSG是采用新兴技术的先驱，自2018年以来一直与Chiliz保持密切的合作关系，推出了自己的粉丝令牌，并使支持者能够参加民意调查和访问个性化内容。

Team Heretics: A Case Study in Web3 Integration

Team Heretics：Web3集成中的案例研究

Beyond traditional sports, esports clubs like Team Heretics are also embracing blockchain. Team Heretics became the first in its sector to integrate a blockchain wallet into its official store, unveiling a new loyalty program powered by Chiliz. This allows fans to securely manage their $TH Fan Tokens and unlock exclusive rewards and experiences. According to Alejandro Marcos, CMO of Team Heretics, this initiative aims to empower their community by exploring emerging technologies, granting token holders access to exclusive experiences and a say in certain decisions.

除了传统运动之外，像Heretics这样的电子竞技俱乐部还拥抱区块链。 Hertics团队成为其领域的第一个将区块链钱包整合到其官方商店中的公司，揭开了由Chiliz提供支持的新忠诚度计划。这使粉丝可以安全地管理他们的粉丝代币并解锁独家奖励和体验。据Alejandro Marcos，Team Heretics的CMO Alejandro Marcos表示，该计划旨在通过探索新兴技术来增强其社区的能力，从而使令牌持有者获得独家经验和在某些决策中的发言权。

PSG's Bold Bitcoin Strategy

PSG的大胆比特币策略

In a groundbreaking move, PSG has officially revealed its long-term Bitcoin treasury strategy. Pär Helgosson, head of PSG Labs, announced at the Bitcoin 2025 conference that the club began accumulating Bitcoin in 2024. This decision is part of a broader strategy to engage its 550 million global fanbase, particularly the younger generation. PSG Labs also plans to support Bitcoin entrepreneurs and projects, offering global reach and collaboration opportunities.

在开创性的举动中，PSG正式揭示了其长期的比特币国库策略。 PSG Labs负责人PärHelgosson在2025年比特币2025会议上宣布，该俱乐部于2024年开始积累比特币。这一决定是吸引其5.5亿全球粉丝群（尤其是年轻一代）的更广泛战略的一部分。 PSG实验室还计划支持比特币企业家和项目，提供全球范围和协作机会。

The Web3 Advantage and Autonomous Ecosystems

Web3优势和自主生态系统

Chiliz's Web3 infrastructure provides the flexibility and security needed for Fan Tokens to act as genuine digital assets. This allows clubs to create versatile and direct experiences with their communities, fostering greater loyalty and participation. Team Heretics exemplifies this hyper-personalization, adapting Chiliz's infrastructure to meet its specific objectives. This sets a precedent for other clubs to follow, regardless of their digital nativity.

Chiliz的Web3基础架构提供了粉丝代币充当真正的数字资产所需的灵活性和安全性。这使俱乐部可以与社区创造多功能和直接的经验，从而促进更大的忠诚度和参与。异端团队体现了这种超​​个性化的体现，使Chiliz的基础设施适应其特定目标。这为其他俱乐部遵循的先例，无论其数字耶稣诞生如何。

Final Thoughts: A Fan-Centric Future

最终想法：以粉丝为中心的未来

The initiatives by Chiliz, PSG, and Team Heretics signal a fundamental shift in sports and entertainment. Blockchain technology is enabling a closer, more participatory relationship between clubs and fans, transforming supporters from mere spectators into active participants. As we move forward, expect to see more innovative applications of blockchain that deepen fan engagement and reshape the sports landscape.

Chiliz，PSG和Team Heretics的举措表明体育和娱乐的根本转变。区块链技术正在使俱乐部和球迷之间建立更紧密的参与性关系，将支持者从单纯的观众转变为活跃的参与者。随着我们的前进，期望看到区块链的更具创新性的应用，以加深粉丝的参与并重塑体育格局。

So, buckle up, sports fans! The future is here, and it's powered by blockchain. Who knows, maybe one day you'll be voting on the team's next jersey design using your fan tokens. The possibilities are endless!

所以，扣紧运动迷！未来就在这里，它由区块链提供动力。谁知道，也许有一天，您将使用您的粉丝令牌对团队的下一个球衣设计进行投票。可能性是无限的！