Bitget Wallet推出了重大品牌，旨在改善用户体验并澄清任务

Bitget Wallet揭示了重大品牌，旨在改善用户体验并澄清其使命。该公告来自董事总经理格雷西·陈（Gracy Chen）

Bitget Wallet, a leading cryptocurrency platform, has announced a major rebrand with the aim of improving user experience and better reflecting the company’s mission.

领先的加密货币平台Bitget Wallet宣布了重大品牌重塑，目的是改善用户体验并更好地反映公司的使命。

The update was announced by Bitget Managing Director Gracy Chen via an X post, revealing a new identity, a streamlined interface, and an updated direction for 2025.

Bitget董事总经理Gracy Chen通过X帖子宣布了此更新，揭示了新的身份，简化的界面以及2025年更新的方向。

The change focuses on making crypto easier to use and understand, aiming for a goal of "Crypto for Everyone." The Bitget wallet is now meant to be less complex and appeal to a broader audience. It features a smoother user experience, along with a cleaner, more modern look.

更改的重点是使加密货币易于使用和理解，以实现“为每个人的加密货币”的目标。现在的钱包本来应该不那么复杂，对更广泛的受众群体的吸引力。它具有更顺畅的用户体验，以及更清洁，更现代的外观。

For many users, crypto wallets remain a technical barrier, an aspect that Bitget has addressed by simplifying the interface while still reinforcing security—a balance that's crucial in decentralized finance.

对于许多用户而言，加密钱包仍然是一个技术障碍，这是BITGET通过简化界面而同时增强安全性的方面来解决的，这在分散的财务中至关重要。

The rebrand also brings a shift in strategic focus, with Bitget highlighting Web3 and PayFi as its key areas of development in the coming year. Web3 refers to a decentralized internet powered by blockchain technology, while PayFi combines payment tools with decentralized finance (DeFi).

品牌重塑还带来了战略重点的转变，BitGET突出了Web3和Payfi作为来年发展的关键发展领域。 Web3指的是由区块链技术支持的分散互联网，而Payfi将付款工具与分散融资（DEFI）结合在一起。

These two concepts represent where the crypto space is heading, with Web3 pushing for greater user ownership and PayFi aiming to replace traditional banking with borderless, blockchain-based services. By placing both at the core of its roadmap, Bitget is showing that it wants to do more than just follow trends—it wants to help shape the future.

这两个概念代表了加密货币空间的前进方向，Web3推动了更大的用户所有权，而Payfi的目标是用基于边界的，基于区块链的服务代替传统银行业务。通过将两者都放在路线图的核心上，Bitget表明它想要做的不仅仅是遵循趋势，还希望帮助塑造未来。

The Bitget rebrand stands on three key values: simplicity, security, and inclusiveness, all of which are crucial to the current needs of the crypto community. Many users today seek reliable platforms that are easy to navigate and safe to use, aspects that appear to be addressed in this update.

Bitget rebrand依靠三个关键价值：简单，安全性和包容性，所有这些都对加密社区的当前需求至关重要。如今，许多用户都寻求可靠的平台，这些平台易于浏览和安全使用，这些方面似乎在此更新中得到了解决。

The wallet now boasts a cleaner layout, likely designed to reduce friction during use—a shift from being just a technical tool to becoming a user-friendly product for a wider audience.

该钱包现在拥有更干净的布局，可能旨在减少使用过程中的摩擦，这是从技术工具转变为成为更广泛受众的用户友好产品。

Moreover, a refreshed visual identity and user interface may also help Bitget gain more attention from institutional and mainstream users who expect professional-grade tools with intuitive navigation.

此外，刷新的视觉标识和用户界面也可能有助于从期望具有直觉导航的专业级工具的机构和主流用户中获得更多关注。

Bitget also plans to expand on the rebrand through an X Space (formerly Twitter Space) discussion, aiming to provide more detail and gather feedback from the community. Open dialogue has become a growing priority in crypto, where trust and transparency are essential.

Bitget还计划通过X空间（以前是Twitter空间）讨论来扩展品牌重塑，旨在提供更多细节并收集社区的反馈。在加密货币中，公开对话已成为越来越重的重中之重，那里的信任和透明度至关重要。

By keeping users involved, Bitget shows that it values community input—something that sets successful platforms apart in today's crowded market. The brand's mention of new merchandise also suggests an increased emphasis on identity and lifestyle branding, which has become a hallmark of successful Web3 ventures.

通过使用户参与其中，BITGET表明它重视社区的投入，这使得成功平台在当今拥挤的市场中与众不同。该品牌提到的新商品也表明，人们对身份和生活方式品牌的重视程度越来越高，这已成为成功的Web3 Ventures的标志。

The Bitget rebrand isn't just cosmetic; it signals a strategic evolution. As the crypto industry matures, more platforms are refining their identity to appeal to everyday users, not just experts. Bitget's focus on accessibility and real-world use aligns with that trend.

品牌重塑不仅仅是化妆品；它标志着战略进化。随着加密行业的成熟，越来越多的平台正在完善其身份以吸引日常用户，而不仅仅是专家。 Bitget专注于可访问性和现实世界的使用与这种趋势的一致性。

In a market where user trust is earned through both utility and transparency, Bitget is clearly positioning itself for long-term relevance. If the platform can successfully execute on its Web3 and PayFi ambitions, the rebrand could mark a meaningful turning point—not just for Bitget, but for how crypto wallets are perceived in general.

在通过效用和透明度赢得用户信任的市场中，BITGET显然是为了长期相关性而定位。如果该平台可以在其Web3和Payfi的野心上成功执行，那么重塑可以标志着一个有意义的转折点 - 不仅仅是刻度，而是对加密钱包的总体看法。