BitchClub：印度服装品牌发起了最新的品牌活动，推出了Bitchcoin，这是一种虚构的货币，每次被称为“ bit子”时，女性赚取的货币

通过一个敏锐而发人深省的叙述，该竞选活动揭示了妇女面对判断自己的审判的日常时刻。

Indian apparel brand Blissclub has launched its latest brand campaign, introducing Bitchcoin, a fictional currency that women earn each time they are called a "bitch" - a term often used to diminish those who challenge norms and move to their own rhythm.

印度服装品牌BlissClub发起了最新的品牌广告系列，推出了Bitchcoin，这是一种虚构的货币，每次被称为“ bit子”时，女性赚取的货币 - 这个术语通常用于减少那些挑战规范并转向自己的节奏的人。

With this satirical campaign, Blissclub reclaims the word, transforming it into a symbol of strength and resilience. Through a sharp and thought-provoking narrative, the campaign sheds light on the everyday moments where women face judgment for asserting themselves. Instead of allowing these labels to limit them, Blissclub encourages women to embrace movement - whether physical, personal, or professional - without hesitation. The brand's core mission has always been to spread happiness through movement, and this initiative reinforces that philosophy by challenging the societal barriers that often hold women back.

通过这场讽刺运动，BlissClub收回了这个词，将其转变为力量和韧性的象征。通过一个敏锐而发人深省的叙述，该竞选活动揭示了妇女面对判断自己的审判的日常时刻。 BlissClub不用允许这些标签限制它们，而是鼓励妇女毫不犹豫地拥抱运动 - 无论是身体，个人或专业。该品牌的核心使命一直是通过运动传播幸福，这一倡议通过挑战经常阻碍女性退缩的社会障碍来加强这种哲学。

"This campaign is a reflection of the challenges women navigate daily," says Minu Margeret, Founder of Blissclub. "Movement isn't just about being active - it's about progress, expression, and the freedom to take up space. If standing up for oneself comes with labels, I believe those labels should be worn with pride. If I'm going to be called a "bitch, then it's a sign of power, pride and a nudge to #KeepMoving forward."

BlissClub的创始人Minu Margeret说：“这项运动反映了妇女每天导航的挑战。” “运动不仅要活跃 - 这是关于进步，表达和占用空间的自由。如果为自己站起来，我相信那些标签应该以自豪感。如果我要成为被称为“ bit子，然后是力量，骄傲和推动#kekmovermovermove的标志”。

The entire campaign has been conceptualized, scripted, and produced in-house, staying true to Blissclub's commitment to authentic storytelling. The campaign has been amplified across all social media platforms,. On LinkedIn, Blissclub has introduced unique activations like calling for a Bitchcoin Miner and sharing posts such as "Happy to announce that I got called a BITCH today, I made xxx Bitchcoins, so keep 'em coming!" These fun and engaging posts are encouraging employees to proudly embrace their "Bitch" status.

整个活动都已被概念化，脚本化和在内部生产，忠实于Blissclub对真实讲故事的承诺。该活动在所有社交媒体平台上都已扩大。在LinkedIn上，BlissClub引入了独特的激活，例如呼吁Bitchcoin Miner，并分享诸如“乐于宣布我今天被Bitch的bit子”等帖子，我做了XXX Bitchcoins，所以请继续'Em'Em！”这些有趣而引人入胜的帖子鼓励员工自豪地拥护他们的“ bit子”身份。

Additionally, Blissclub has partnered with like-minded brands to build on the whole narrative of “bitch” being a badge of honor. They're organizing a fun “Bitchasana with Bitchclub” workshop to push the message of KeepMoving. They'll be inviting 10 lucky winners to be a part of this fun yoga session and to support the movement. Blissclub has created noise on all platforms, Instagram, LinkedIN and even changed their OG Blisscoins to Bitchcoins for their customers to claim.

此外，BlissClub还与志同道合的品牌合作，建立在“ Bitch”的整个叙述上，成为荣誉的徽章。他们正在组织一个有趣的“与Bitchclub的Bitchasana”研讨会，以推动保持发展的信息。他们将邀请10位幸运的获奖者参加这次有趣的瑜伽课程并支持该运动。 BlissClub在所有平台，Instagram，LinkedIn上都会产生噪音，甚至将其OG Blisscoins更改为Bitchcoins，以供客户声称。

Blissclub's Bitch-Coin campaign aims to empower women to stand tall and embrace their strength, regardless of societal labels. With playful yet powerful activations, the brand is sparking a movement where every "bitch" moment is a victory.

Blissclub的Bitch-Coin运动旨在使妇女能够高高地位并拥抱自己的力量，而不论社会标签如何。该品牌凭借有趣而强大的激活，激发了一个运动，每个“ bit子”时刻都是胜利。