亚马逊，元和AR眼镜竞赛：新的边界

亚马逊和梅塔正在准备参加增强现实（AR）眼镜竞技场。本文探讨了他们的策略，所涉及的技术以及对消费者的意义。

The AR glasses landscape is heating up, with Amazon and Meta leading the charge. Both companies are developing augmented reality (AR) glasses, signaling a major push into the consumer technology market. Let's dive into what this means for the future of wearable tech.

Ar眼镜的景观正在加热，亚马逊和Meta领导了电荷。两家公司都在开发增强现实（AR）眼镜，这标志着进入消费技术市场的主要推动力。让我们深入了解这对可穿戴技术的未来意味着什么。

Amazon's Dual Approach: Delivery Drivers and Consumers

亚马逊的双重方法：交货驱动程序和消费者

Amazon is taking a two-pronged approach to AR glasses. First, they're targeting their massive delivery workforce with a project codenamed Amelia, expected in Q2 2026. These glasses will provide navigation, delivery notes, and productivity tools, streamlining operations and reducing reliance on handheld devices.

亚马逊正在采用两管齐的AR眼镜。首先，他们将针对代号Amelia的项目的大规模交付员工，预计将在第二季度2026年。这些眼镜将提供导航，送货笔记和生产力工具，简化操作并减少对手持设备的依赖。

Simultaneously, Amazon is developing Jayhawk, AR glasses for everyday consumers, slated for late 2026 or early 2027. Jayhawk will feature a camera, microphone, speakers, and a single-eye, full-color display, putting Amazon in direct competition with Meta and Apple.

同时，亚马逊正在开发Jayhawk，用于日常消费者的AR眼镜，计划于2026年末或2027年初。Jayhawk将配备相机，麦克风，扬声器，扬声器和单眼，全面展示，使亚马逊与Meta和Meta和Apple直接竞争。

Delivery Drivers as a Testing Ground

送货驱动程序作为测试地面

By first deploying AR glasses to its delivery drivers, Amazon gains a valuable testing ground. This allows them to refine both hardware and software before launching a consumer product. It's a smart, strategic move, minimizing risks and maximizing potential.

首先将AR眼镜部署到其交付驱动器中，亚马逊获得了宝贵的测试场。这使他们可以在推出消费产品之前先精炼硬件和软件。这是一个明智，战略性的举动，最大程度地降低风险并最大程度地发挥潜力。

Meta's Head Start and the Competitive Landscape

Meta的前锋和竞争格局

Meta already has a head start in the AR glasses market with its Ray-Ban smart glasses and the upcoming Hypernova. Apple is also expected to release its own AR glasses within a similar timeframe. Amazon faces an uphill battle to catch up, given that Meta and Apple have been investing heavily in AR for years.

梅塔（Meta）已经在AR眼镜市场上脱颖而出，其射线棕色智能眼镜和即将推出的Hypernova。预计苹果还可以在类似的时间范围内释放自己的AR眼镜。鉴于梅塔（Meta）和苹果（Apple）多年来一直在AR投资，因此亚马逊面临着一场艰苦的战斗。

Amazon's Strategic Late Entry

亚马逊的战略晚期

Amazon's cautious, enterprise-first rollout reflects a common technology adoption curve. By 2027, competitors will likely have multiple iterations of AR glasses in consumers' hands. The question is whether Amazon's scale, logistics expertise, and cloud computing power will allow it to leapfrog rivals once it fully commits.

亚马逊谨慎的企业 - 首先推出反映了一种常见的技术采用曲线。到2027年，竞争对手可能会在消费者手中进行多次AR眼镜的迭代。问题是，亚马逊的规模，物流专业知识和云计算能力是否可以使其一旦完全投入就可以超越竞争对手。

The Tech Behind the Glasses

眼镜背后的技术

Amazon's consumer AR glasses will feature a single-eye, full-color display, microphone, speaker, and camera, and will be designed to overlay digital information directly into a user's visual field. The company is partnering with Meta-Bounds to integrate display components.

亚马逊的消费者AR眼镜将配备单眼，全彩色显示屏，麦克风，扬声器和相机，并将设计用于将数字信息直接叠加到用户的视野中。该公司正在与元结合在一起，以集成显示组件。

Holoworld and the AI-Powered Future

Holoworld和AI驱动的未来

While Amazon and Meta are focused on hardware, other companies are building the AI-powered ecosystems that will drive the AR experience. Holoworld, for example, is developing an agentic app store that enables creators to build and monetize AI-powered interactive worlds and virtual characters. This type of platform could be crucial for the widespread adoption of AR glasses.

尽管亚马逊和Meta专注于硬件，但其他公司正在建立AI驱动的生态系统，这些生态系统将推动AR体验。例如，Holoworld正在开发一个代理App Store，该商店使创作者能够建立和货币化AI驱动的交互式世界和虚拟字符。这种类型的平台对于广泛采用AR眼镜可能至关重要。

Holoworld leverages AI engines for natural language processing, voice modeling, and multi-modal interactions. Users can design agents with customized personality traits, behaviors, and appearances. The HOLO token serves as the native utility and governance token for the Holoworld ecosystem.

Holoworld利用AI引擎进行自然语言处理，语音建模和多模式相互作用。用户可以设计具有自定义性格特征，行为和外观的代理商。 Holo令牌是Holoworld生态系统的本地效用和治理令牌。

The Analyst's View: XRP and Amazon's Parallel Paths

分析师的观点：XRP和亚马逊的并行路径

Crypto analyst Nick Anderson draws an interesting parallel between XRP's price chart and Amazon's early consolidation. Anderson notes that Amazon's stock traded roughly flat for about 3,800 days after 2000 before breaking out in 2010. He argues that XRP is in a similar sideways phase now, potentially setting the stage for a future surge.

加密分析师尼克·安德森（Nick Anderson）在XRP的价格表和亚马逊早期合并之间取得了有趣的相似之处。安德森（Anderson）指出，亚马逊的股票在2000年之后大约持平了大约3,800天，然后在2010年爆发。

Final Thoughts

最后的想法

The AR glasses market is poised for explosive growth, and Amazon's entry is a significant development. Whether they can catch up with Meta and Apple remains to be seen, but their dual approach and strategic enterprise testing could give them an edge. One thing's for sure: the future of wearable tech is looking brighter and more immersive than ever. So, get ready to rock those AR glasses and step into a whole new world – it's gonna be wild!

AR眼镜市场有望迅速增长，亚马逊的进入是一个重大发展。他们是否可以赶上Meta和Apple还有待观察，但是他们的双重方法和战略企业测试可以使它们具有优势。可以肯定的是：可穿戴技术的未来看起来比以往任何时候都更明亮，更身临其境。因此，准备好摇晃那些Ar眼镜，进入一个全新的世界 - 它将是狂野的！