阿迪达斯将于 2024 年第四季度推出 NFT Avatar 系列

运动服装巨头、Web3 领域的先锋品牌阿迪达斯 (Adidas) 公布了即将推出的 Alts by Adidas 不可替代代币化身的第一款外观

Sports apparel giant and a pioneering brand in Web3, Adidas, has revealed the very first look of the upcoming Alts by Adidas non-fungible token avatar, set to be released in Q4 this year. ALTS by Adidas is a Web3 loyalty program with a digital collectable avatar at the heart of it.

运动服装巨头、Web3 领域的先锋品牌阿迪达斯 (Adidas) 公布了即将于今年第四季度发布的 Alts by Adidas 不可替代代币化身的首个外观。 Adidas 的 ALTS 是一项 Web3 忠诚度计划，其核心是数字收藏头像。

Adidas Sets To Launch An NFT Avatar Series In Q4,2024

阿迪达斯将于 2024 年第四季度推出 NFT Avatar 系列

In an August 02 blog post, Adidas, via the ALTS by Adidas X handle, teased the very first look of its upcoming ALTS by Adidas avatar, set to be released in Q4 this year. The much anticipated ALTS by Adidas avatars are scheduled to launch between September – October 2024.

在 8 月 2 日的一篇博客文章中，阿迪达斯通过 ALTS by Adidas X 手柄，预告了即将于今年第四季度发布的 ALTS by Adidas 虚拟形象的第一个外观。备受期待的阿迪达斯虚拟形象 ALTS 计划于 2024 年 9 月至 10 月期间推出。

ALTS COMMUNITY UPDATE: AUGUST ?

ALTS 社区更新：八月 ?

We’re excited to show you the very first look of the upcoming @altsbyadidas avatar, set to be released in Q4 this year. ? pic.twitter.com/i3HEMU0wYk

我们很高兴向您展示即将于今年第四季度发布的 @altsbyadidas 头像的第一眼外观。 ? pic.twitter.com/i3HEMU0wYk

— ALTS by adidas (@altsbyadidas) August 2, 2024

— 阿迪达斯的 ALTS (@altsbyadidas) 2024 年 8 月 2 日

Styled as “Adidas” since 1949, Adidas is a sports apparel brand founded and headquartered in Herzogenaurach, Germany, which designs and manufactures sports footwear, apparel and other accessories. Some of Adidas’ main market competitors include Puma, Under Armour, and, of course, Nike.

阿迪达斯自 1949 年起称为“阿迪达斯”，是一个运动服装品牌，成立于德国黑措根奥拉赫，总部位于德国黑措根奥拉赫，设计和制造运动鞋、服装和其他配饰。阿迪达斯的一些主要市场竞争对手包括彪马、Under Armour，当然还有耐克。

The sports apparel giant Adidas joined the crypto and non-fungible token market in September 2021 for 46 ETH and bought its first Bored Ape #8774, which goes by the name of Indigo Herz. Earlier last year, Adidas launched its ALTS by Adidas NFT avatar collection.

运动服装巨头阿迪达斯于 2021 年 9 月以 46 ETH 的价格加入加密货币和不可替代的代币市场，并购买了其第一款 Bored Ape #8774，其名称为 Indigo Herz。去年早些时候，阿迪达斯推出了 ALTS by Adidas NFT 头像系列。

ALTS by Adidas was the third phase in Adidas’ Web3 roadmap played out on its previously rebranded collect.adidas.com platform. The ALTS by Adidas featured a hyper-personalized and token-gated Web3 loyalty program, where the membership card is you, or rather the alternative you, your ALTer ego, aka your avatar.

阿迪达斯的 ALTS 是阿迪达斯 Web3 路线图的第三阶段，在其之前更名的collect.adidas.com 平台上展开。阿迪达斯的 ALTS 具有超个性化和令牌门控的 Web3 忠诚度计划，其中会员卡就是您，或者更确切地说，您的替代品，您的 ALTer 自我，又名您的化身。

ALTS by Adidas NFT Project Overview

阿迪达斯 ALTS NFT 项目概述

The Alts is an Adidas genesis NFT project enabled via blockchain technology. The NFT avatar collection gives holders access pass to a range of different benefits powered by Adidas, including early access to physical and virtual products, access to tickets for events and experiences, and a stake in the ALTS ecosystem.

Alts 是阿迪达斯创世 NFT 项目，通过区块链技术启用。 NFT 化身系列让持有者可以享受阿迪达斯支持的一系列不同福利，包括提前获得实体和虚拟产品、获得活动和体验门票以及 ALTS 生态系统的股份。

During Q4 2024, Adidas, through its ALTS by Adidas, anticipate launching another set of avatar collections. The now highly anticipated avatar collection will feature a limited edition of 20,000 NFTs, just like the current ALTS by Adidas NFT collection. The ALTS NFTs aim to shape Adidas as the leading sports and lifestyle brand in the digital space.

2024 年第四季度，阿迪达斯预计将通过阿迪达斯 ALTS 推出另一套头像系列。现在备受期待的阿凡达系列将限量发行 20,000 个 NFT，就像当前的 ALTS by Adidas NFT 系列一样。 ALTS NFT 旨在将阿迪达斯打造成数字领域领先的运动和生活方式品牌。