Sam Altman's World blockchain-based digital identity project has launched in six U.S. cities.

Sam Altman's World blockchain-based digital identity project has launched in six U.S. cities. The project, which is aiming to verify human identities amid artificial intelligence (AI) dominance, has seen its crypto token, Worldcoin (WLD), become a key focus.

The launch in the U.S. follows a period of scrutiny from regulators around the world over privacy issues, which led to shutdowns in some countries. However, having met the necessary regulatory requirements in the U.S., World has partnered with Visa to launch the “World Visa card.” The card will enable users to make payments in WLD token and other cryptocurrencies to further its global expansion.

Worldcoin Launches In Six U.S. Cities

The project has launched in various U.S. cities such as Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco. The locations are part of the company’s expansion in primary innovation centers.

Furthermore, World has partnered with Match Group, which owns the Tinder and Hinge dating apps, to debut World ID verification on these applications.

The project, which began in 2019, has already acquired millions of users across the world. World has verified 12 million users via Orb scans, which provides a secure and decentralized verification method. However, the price of WLD tokens has seen a substantial decline despite the increase in the number of users.

The project’s WLD token continues to face substantial price volatility in the crypto market. WLD achieved its peak value of $11.74 in March 2024, but the token’s price has since dropped, and its price currently stands at $1. The price volatility showcases the risks posed by the speculative nature of cryptocurrencies.

Nevertheless, World has partnered with platforms such as Kalshi and Morpho to expand the project’s applications. The company aims to establish a global identity verification system to reduce the risks that result from bots and fraud.

The U.S. launch and various partnerships position World as a major player in the blockchain and identity verification sectors.