KuCoin Launches The Trust Project, a Multi-Year Investment to Build Platforms That Deserve to Win

KuCoin, a leading global cryptocurrency exchange, today announced The Trust Project, a multi-year initiative focused on closing the trust gap in crypto and setting the stage for the next phase of responsible adoption.

The initiative, announced by KuCoin President, BC Wong, at the World Economic Forum (WEF) in Davos, will see KuCoin contribute a significant portion of its platform fees to support ongoing security measures, regulatory collaboration, and crypto-economic education programs around the world.

This follows the exchange’s recent statement of no layoffs despite the economic downturn.

“The next phase of crypto adoption will be defined by institutional-grade trust and proactive accountability,” said Wong. “Mainstream crypto demands responsible innovation. Big opportunities come with greater accountability.”

The Trust Project initiative closely aligns with the core platform values of user protection, verifiable transparency, compliance-first operations, infrastructure neutrality, and a commitment to long-term sustainability, which are also deeply embedded in the DNA of KuCoin.

To further amplify its commitment to a sustainable crypto future, KuCoin also highlighted the importance of the KCS (KuCoin Token) ecosystem in aligning long-term value with community participation.

KCS will play a key role in reinforcing user incentives, supporting governance innovation, and expanding utility across KuCoin's growing suite of products and services.

“We are committed to shaping the future of crypto through integrity, innovation, compliance, and a user-first approach,” added Wong. “We believe that together, we can create a more mature and trusted digital asset ecosystem for generations to come.”