Apple, Microsoft's Treasury Strategies no Match for BTC

Michael Saylor, Executive Chairman of Bitcoin development firm Strategy, believes Bitcoin represents the most effective treasury strategy for modern companies aiming for sustainable growth and a competitive edge.

Apple, Microsoft’s Treasury Strategies no Match for BTC

Delivering a keynote speech at the Bitcoin for Corporations 2025 conference on Wednesday in Florida, Saylor used data-driven comparisons, pitting Bitcoin against the Magnificent Seven stocks, sovereign bonds, and gold to argue that traditional corporate treasury strategies are fundamentally broken. He presented Bitcoin as the structural solution.

“Bitcoin is the solution to the problem,” Saylor noted, contrasting it with conventional corporate strategies that he claims lead to what he describes as “zombie companies”. These are publicly traded entities unable to beat market indices, raise capital effectively, or take strategic risks.

Saylor presented striking data showing that 96% of public companies underperform the “Magnificent Seven” tech giants like Apple and 85% fail to beat the S&P 500. Rather than competing directly with digital monopolies like Microsoft and Apple, Saylor advocates for what he calls “merging with Bitcoin” or