WLFI, the crypto firm associated with the Trump family, made waves when it debuted late last year. It has been accumulating tokens and deploying capital.

World Liberty Financial (WLFI), the crypto firm associated with the family of US President Donald Trump, made waves when it debuted late last year.

World Liberty Financial (WLFI), the crypto firm associated with the family of US President Donald Trump, has been a subject of interest since its launch late last year.

The project, which is being launched by Trump’s sons, is in a unique position, as it is not wholly insulated from broader market trends that could affect the president’s own investments.

Those investing in Trump’s crypto venture will also be able to vote on key issues that affect the project, and ultimately decide the fate of the project’s cryptocurrency, WLFI.

Trump is planning to personally address the World Liberty Financial community on the critical topics of "economic prosperity, national security, and the importance of liberty and financial independence in an interconnected world."

As the Trump administration prepares to mark 100 days, here’s what we know about the president’s crypto project.

Founding and ownership of Trump’s crypto investment WLFI project

The project, which is being launched by Trump’s sons Donald Jr, Eric and Barron, is also being spearheaded by a team of experienced professionals.

The project was first announced by Trump in September 2024, with the president taking to X to personally announce the launch of the venture.

It is being guided by real estate magnate Steve Witkoff and his son Zach, while the co-founders also include Chase Herro, a crypto investor and self-described “dirtbag of the internet,” and Zak Folkman, a social media influencer and former pickup artist.

Trump is listed as “chief crypto advocate,” while his sons are “Web3 ambassadors.”

One of World Liberty Financial’s first moves was to sell its own token. The first token sale opened on Oct. 15, 2024, earning the company about $300 million by selling 20 billion WLFI $WLFI for $0.015 each.

On Jan. 20, 2025, the day Trump was inaugurated, WLFI announced a second token sale, citing “massive demand and overwhelming interest.” The firm offered 5 billion tokens at $0.05 each, representing a price increase of 230% from the first sale. The second sale was completed nearly two months later on March 14, having met its full target of $250 million.

According to the project’s “gold paper,” the WLFI tokens will confer voter rights to holders on important matters affecting the protocol, such as upgrades. The anticipated token distribution is:

35% through token sales,

32.5% for incentives and community growth,

30% for “initial supporter” allocation,

and 2.5% for “core team and advisers.”

All told, WLFI walked away with $550 million in token sales. $WLFI was only available to accredited investors and cannot be transferred or traded on exchanges per the terms and conditions. There is yet to be an announced listing date for the token.

As of April 24, WLFI's portfolio is valued at $103 million, according to crypto analytics firm Arkham.

Its 13 largest assets are:

USDC: $56,400,000

BTC: $15,000,000

ETH: $10,800,000

aethUSDC: $5,100,000

SEI: $4,600,000

AVAX: $4,200,000

WBTC: $3,000,000

MANT: $1,600,000

MOVE: $1,400,000

ONDO: $1,000,000

SONO: $400,000

SEA: $250,000

META: $240,000

The majority of the firm's funds are in major stablecoin USDC, followed by BTC and ETH. Its smallest disclosed holdings include small amounts of Aena (ENA), Animoca Brands (MOBI), Aptos (APT), Balancer (BAL), and Benqi (BENQI).

Most of its holdings are in dollar-backed stablecoin USDC, followed by Wrapped Bitcoin (BTC) and Ether (ETH).

The top 13 assets make up nearly $100 million of the firm’s $103 million portfolio, according to Arkham. Dozens of other small coins, some with a total dollar value of less than $100,000, make up the remaining value.

WLFI’s $5 million worth of Aave Ethereum USDC (aethUSDC), means they supply USDC to a pool on Aave.

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