Trump Media & Technology Group (TMTG) is evaluating the launch of a utility token and a native digital wallet.

This move is part of their broader strategy to enhance the Truth+ platform, the company’s streaming service.

Trump Media & Technology Group (TMTG) is planning to launch its own utility token as part of a broader move to introduce new revenue streams for the company’s flagship product, the Truth+ streaming service.

In a letter to shareholders on Monday, TMTG CEO and Chairman Devin Nunes said the company is also working on a new subscription package that would include premium content and last-minute additions to its programming lineup.

“We’re also exploring the introduction of a utility token within a Truth digital wallet as part of a rewards program,” Nunes added.

The company’s shares rose by 1.7 in the premarket trading on Monday following the announcement.

This move comes after TMTG announced in January that it would be investing $250 million in crypto-related initiatives through Truth.Fi. The company also revealed plans to introduce customized exchange-traded funds (ETFs) and separately managed accounts (SMAs), including a Bitcoin (BTC) ETF.

The company’s foray into the crypto sector follows former President Donald Trump’s growing interest in the industry.

Earlier this month, BeInCrypto reported that The Trump Organization is building a $1 billion Trump International Hotel and Tower in Dubai with London-listed Dar Global. The project will be the first large-scale development in the Middle East to accept Bitcoin and crypto payments.

The former president is also set to host a private dinner on May 22 with the top 220 holders of his Official Trump (TRUMP) meme coin.

As Trump’s personal and business ventures continue to intersect with the blockchain domain, it remains to be seen how this technology will be woven into TMTG’s broader narrative of a family-friendly and optimistic vision for the future of media.