Trump Media Plans to Launch Utility Token Alongside a New Truth Digital Wallet

Trump Media announced plans today to launch a utility token alongside a new Truth digital wallet, according to a shareholder letter ahead of its 2025 annual meeting.

Trump Media, the parent company of Truth Social and Truth+, is venturing into cryptocurrency with plans for a utility token and digital wallet, as disclosed in a shareholder letter ahead of its 2025 annual meeting.

The company will introduce its own token, which will serve as a primary payment method for Truth+ subscriptions, kicking off with the streaming service’s new tier, Truth+ Infinity.

This initiative will see the Truth digital wallet and token being integrated into Truth Social and Truth+, aiming to generate additional revenue streams.

Furthermore, Trump Media will expand premium features on Truth Social, which will be linked to Truth+ memberships. These features will include verification badges, edit functionality for posts, scheduled posts, expanded character counts for posts, and the ability to upload longer videos.

The letter also touched upon the company’s progress in expanding Truth+, its TV streaming service, into Canada and Mexico. It is also exploring avenues to generate revenue through advertising on Truth+ and introduce premium subscriptions for specific Truth+ channels.

In a move beyond media, Trump Media is establishing Truth.Fi, a financial services division. This division will offer separately managed accounts investing in the American economy and ETFs in partnership with Index Technologies Group, Yorkville America Equities, and Crypto.com.