Tokyo-listed firm Beat Holdings has significantly expanded its exposure to Bitcoin ETFs

The company disclosed this strategic update on Thursday, May 12, following a board decision to increase its allocation to crypto-related investments

Tokyo-listed firm Beat Holdings has significantly expanded its exposure to Bitcoin ETFs, more than quadrupling its investment cap from $6.8 million to $34 million.

The company disclosed this strategic adjustment on Thursday, May 12, following a board decision to increase its allocation to crypto-related investments. This move highlights a growing trend of public-listed companies piling up on Bitcoin through various instruments, including Bitcoin ETFs.

Beat Holdings Funds Latest IBIT Purchase via Credit Facility

To facilitate these additional Bitcoin ETF purchases, Beat Holdings borrowed approximately ¥400 million ($2.8 million) from a revolving credit facility. This borrowing is expected to result in interest payments totaling roughly $150,000 by the end of the year.

According to company filings, Beat Holdings now holds over 131,000 units of BlackRock’s iShares Bitcoin Trust (IBIT) following this acquisition. These positions have yielded unrealized gains of over $681,000 to date.

The firm’s portfolio adjustment aligns with its broader view that Bitcoin may serve as a hedge and also underscores why more and more corporate companies are investing in Bitcoin ETFs like IBIT.

Tokyo’s Beat Holdings Expands Bitcoin ETF Bet, Joins Metaplanet in Crypto Treasury PushPublicly-listed Beat Holdings Ltd. said Thursday it will boost its investment in Bitcoin-related exchange-traded funds, becoming the latest Tokyo-listed firm to deepen exposure to digital… pic.twitter.com/ZKGFanpKgB

The company noted that expansionary fiscal and monetary policies, often seen during de-globalization and trade disputes, could inject liquidity into global markets. This liquidity, it said, may support demand for risk assets, including Bitcoin and related ETFs.

Related: US ETFs Become the Biggest Bitcoin Holders, Beating Satoshi

Strategy Mirrors Metaplanet, Echoes US Corporate Bitcoin Adoption

Beat Holdings’ strategy mirrors that of Metaplanet Inc., another Tokyo Stock Exchange–listed company that recently adopted Bitcoin as its primary treasury reserve asset. Since February, Metaplanet has accumulated more than 5,500 BTC, valued at over $571 million. It plans to increase that figure to 10,000 BTC by 2025.

Both companies’ moves echo developments in the U.S., where firms such as Strategy have added Bitcoin to their corporate treasuries. As of May 2025, Strategy reportedly holds more than 555,500 BTC, amounting to $57.7 billion.

Related: Japan’s Metaplanet Now Holds 6796 BTC, More Bitcoin Than El Salvador

Bitcoin Market Conditions Reflect Active Institutional Participation

As of press time, Bitcoin is trading at $104,491.49, notatiung a gain of 0.21% over 24 hours. The intraday price range fluctuated between $103,870 and over $105,000.

Trading volume surged 16.09% to $52.32 billion, while market capitalization stands at $2.07 trillion. However, the circulating supply remains at 19.86 million BTC, suggesting stable availability amid increased trading activity.