Thumzup Media Corporation (NASDAQ: TZUP), an LA-based SaaS firm with expertise in social media advertising and marketing, has made a risky move by adopting Bitcoin as its core treasury reserve asset.

The firm recently submitted a Form S-3 to the U.S. Securities and Exchange Commission (SEC), indicating its intent to raise up to $200 million by issuing common stock, preferred stock, and warrant units.

Thumzup Media Corporation (NASDAQ:TZUP), an LA-based SaaS firm known for its social media advertising and marketing technology, has made a bold move by adopting Bitcoin as the core asset in its treasury reserve.

The firm recently submitted a Form S-3 to the U.S. Securities and Exchange Commission (SEC), signaling its plan to offer common stock, preferred stock, and warrant units for a total offering price of up to $200 million. The funds will be used in part to increase the company’s Bitcoin holdings.

Currently, Thumzup’s treasury includes approximately 19.106 Bitcoins, and the company has plans to expand this significantly. Thumzup has stated its intent to invest up to 90% of its surplus capital into Bitcoin for the long term.

This action by Thumzup follows other companies that have adopted Bitcoin for its inflation hedge and economic stability, notably Strategy (NASDAQ:MSTR), which pioneered the corporate Bitcoin reserve strategy.

On X, formerly known as Twitter, Michael Saylor, the founder of Strategy, recognized this move by stating, “they have 19 BTC now… soon thousands. The next Strategy?”

With this step, Thumzup aims to join the top 70 listed companies that have Bitcoin on their balance sheets. The company’s strategy is part of a broader market trend where businesses and institutional investors are increasingly considering Bitcoin as a valuable addition to their reserves.

Highlighting this trend, Saylor recently shared a chart on X showcasing Strategy (MSTR) with an 88.7% Open Interest/Market Cap ratio. In comparison, Tesla (NASDAQ:TSLA) has a 28.6% ratio, and other tech giants like Meta (NASDAQ:META), Nvidia (NASDAQ:NVDA), and Microsoft (NASDAQ:MSFT) have a 14.3% ratio.

This statistic underscores how Bitcoin strategy is profoundly reshaping market dynamics and investor enthusiasm for firms with substantial BTC exposure.