By reducing friction on Launchpool participation and BNB benefits, Binance aims to create a smoother experience for both new and seasoned crypto participants.

Last year, nearly 19 out of every 20 dollars in exchange-hosted airdrops flowed through global crypto exchange Binance — 94% of the $2.7 billion total

Binance, the global cryptocurrency exchange, is aiming to reduce friction on Launchpool participation and highlight BNB benefits, according to a blog post.

The exchange, which saw nearly 19 out of every 20 dollars in exchange-hosted airdrops flow through its platform last year—$2.7 billion out of a $2.88 billion total according to CoinMarketCap—is rolling out a rebuilt Launchpool dashboard and an all-in-one BNB utility page.

For users, the update turns what was once a multi-tab treasure hunt into a single screen; for Binance, it reinforces the exchange’s formula of high-quality listings—a 0 % delisting rate on 77 tokens—matched with friction-free access to fresh incentives.

Launchpool events on Binance have long been a draw for those seeking direct exposure to emerging projects. Throughout 2024, the exchange hosted 21 Launchpool events, distributing over $1.75 billion in tokens.

However, for many participants, the process of staking BNB, keeping track of allocation, and then hunting down claim periods could feel disjointed. The reworked Launchpool interface aims to change that by centralizing these steps under one streamlined dashboard, with integrated support for BNB Simple Earn products, airdrop monitoring and push notifications for upcoming or expiring pools.

Participants can now subscribe to BNB Simple Earn products directly from the Launchpool page, seeing real-time token airdrop allocations and locked BNB positions in a single view. The design also adds a quick-start FAQ and improved navigation, relying on the idea that many users prefer in-app prompts over sifting through external resources.

BNB plays a central role in Binance’s reward ecosystem, serving as the key asset for participating in Launchpool, Megadrop, and HODLer airdrops. For users looking to access these opportunities, holding BNB is the entry point.

The redesigned dedicated BNB utility page consolidates each token’s various perks — from trading fee discounts and VIP privileges to real-time airdrop opportunities.

BNB functions as a gateway to new listings, reduced fees and exclusive promotions, like participation in events like Launchpool, Megadrop and HODLer Airdrops. Users holding BNB can combine price appreciation with additional rewards from these ecosystem programs.

Rather than scattering these details across multiple sections, the updated page lays out how BNB interacts with each program, offers a look at past distributions and highlights ongoing reward opportunities. Interested parties can see more details about the token’s performance metrics and utility in Binance’s internal analysis article, “BNB: The Utility Token That Pays to Hold.”

These changes also arrive amid Binance’s impressive track record in token distribution and listing standards. According to CoinMarketCap’s recent report “Examining Token Listings on CEXes,” Binance massively dominates the airdrop scene, handling 94% of the total $2.7 billion in launchpool and airdrop rewards distributed across exchanges in 2024.

In total, Binance's users were credited with $2.6 billion in 2024, highlighting the exchange's presence in the space. The same report notes that Binance's listing standards maintain a 0% delisting rate for all 77 tokens listed in 2023 and 2024, showcasing a commitment to quality that helps reduce investor risk.

By combining a proven track record in token distribution with more intuitive navigation, Binance showcases how removing barriers ultimately encourages deeper participation and signals where the broader market is headed next.