OpenAI CEO Sam Altman's crypto-tied digital identity project World launches in 6 US cities

World offers a crypto token, Worldcoin (WLD), to those who verify their identity with its spherical device called The Orb, which scans a user's face and eyes.

OpenAI CEO Sam Altman’s crypto-linked digital identity project, previously known as Worldcoin and now simply World, is arriving in the US in six cities.

The project, which aims to verify humans in the age of artificial intelligence, is initially coming to what it calls the “key innovation hubs” of Atlanta, Austin, Los Angeles, Miami, Nashville and San Francisco, according to an April 30 announcement.

World offers a crypto token, Worldcoin (WLD), to those who verify their identity with its spherical device called The Orb, which scans a user’s face and eyes.

The data can be used to make a World ID on the company’s platform to verify a user is human and to sign in to integrated platforms, which currently include Minecraft, Reddit, Telegram, Shopify and Discord.

In addition to World’s US rollout, the company said at an event in San Francisco on April 30 that it would be partnering with Visa for a “World Visa card” launching later this year for those who have scanned their eyeballs, allowing for payments using WLD tokens and other cryptocurrencies.

Matchmaking with verified ID

Online dating giant Match Group, which owns Tinder, Hinge, Match.com and Plenty of Fish, will also be piloting World ID for its apps.

The firm said that the project will provide dating app users with the means of verifying that the profiles they interact with on its platforms truly represent real people seeking genuine connections.

World has also established partnerships with prediction market startup Kalshi and decentralized lending platform Morpho.

Altman co-founded the project in 2019 to create a global identity verification system using the blockchain to combat fraud and bots. It rebranded to World in 2024 and currently has 24 million users globally, with 12 million of them verified through Orb scans.

WLD prices initially rose around 15% following the announcement. However, those gains have since been wiped out, with the token down more than 5% over the past 24 hours, trading at just over $1 at the time of writing.

WLD is down more than 90% from its March 2024 all-time high of $11.74, according to CoinGecko.