Nubank Expands Services into the Crypto Market by Offering Support for Cardano (ADA) and Several Other Tokens

Latin America’s finance technology powerhouse, Nubank, has announced a bold move in the crypto space, now offering services with Cardano (ADA) and several other tokens.

Latin America’s finance technology powerhouse, Nubank, has announced an addition to its crypto services with Cardano (ADA) and a few other tokens. The move is part of a broader strategy by the neobank to expand its digital footprint and provide a wider variety of investment options to its rapidly growing user base.

The neobank has announced that it will be adding four new tokens to its crypto services. The new tokens are Algorand (ALGO), Cosmos (ATOM), and Protocol (NEAR), bringing the total number of cryptocurrencies available on Nubank’s platform to 20. The move comes at a crucial time for the crypto market, which has been struggling in recent months.

However, despite the broader crypto market downturn, Nubank has continued to grow at a rapid pace. The bank, which is also backed by Warren Buffett’s Berkshire Hathaway, has seen a meteoric rise in its revenue. In 2021, Nubank’s revenue was $245 million. But by the fourth quarter of 2024, the bank’s revenue had reached nearly $3 billion.

This fiscal momentum has allowed Nubank to aggressively scale its services and cement its role as a giant in Latin America’s crypto and finance world. The neobank has also been able to keep its transaction fees low, which is a major consideration for cryptocurrency users. ADA, known for its efficient transaction speeds and pocket-friendly processing costs, has been on Nubank’s target for a long time.

Often considered Ethereum’s challenger, Cardano is bound to benefit from this development. The move could also boost ADA’s presence in Latin America, where crypto adoption is rapidly increasing.

Compared to other major banking institutions, Nubank’s large user base and easy-to-use application can quickly introduce ADA, ALGO, NEAR, and ATOM to a large consumer base. This accessibility will drive further interest, especially in Cardano, and provide a broader push to the token’s market value.

As Cardano’s blockchain ecosystem evolves with new DeFi projects and collaborations, support from a major market player like Nubank could expedite progress and lead to higher user engagement with the blockchain. The partnership will not only benefit the bank but also put the token as a mainstream crypto contender in the rapidly growing Latin American crypto market.

As potential for growth lingers on the horizon, ADA adopters are feeling bullish about incoming market opportunities. With all the buzz around Cardao, let us also take a peek at how it has been performing in the past 24 hours, with a detailed analysis and an ADA price prediction.

With a late golden cross on the previous day, ADA made a positive start yesterday, going from $0.7320 to $0.7384 within an hour. The buying pressure soon fizzled out, and a death cross appeared on the MACD at 1:20 UTC, as ADA slumped, finding support at $0.7218.

As investors saw a buying window, a buying spree occurred as ADA shot up, reaching $0.7482 by 6:35 UTC post-fluctuations. The RSI indicated overbought levels at this point as the ADA price faced strict correction, taking it to $0.7338.

As the selling pressure finally cooled off, an extended uptrend started, taking ADA all the way up to $0.7629.

Chart 1: analyzed by raodevansh18, published on TradingView, March 26, 2025

The overbuying again called for a price correction, pulling ADA down to $0.747. ADA went on to attempt another upward advance, but faced rejection at the $0.766 level.

The failure to break resistance corroborated another price decline as a long downtrend led ADA to breach support, finding a base near $0.74. At 3:45 UTC on March 26, a confident uptrend began as ADA continued to touch the resistance.

As of the last update, ADA was spotted in a trading range, consolidating around $0.7688. If the ADA price is able to muster an upward breakout out of this range, new support can be established near the current resistance, and further upward movement will be much more predictable.

However, based on previous performances ADA may spend more time around the $0.76 mark before making upward progress.