Metaplanet's Bitcoin Strategy Inspires Growing Corporate Interest

As Bitcoin continues to mature as a global asset class, momentum is building within corporate boardrooms.

One of the most prominent early adopters of Bitcoin in Asia, Metaplanet, has seen strong interest from peers in its BTC strategy.

The CEO of Metaplanet, one of the most prominent early adopדיםs of Bitcoin in Asia, says the tide has turned.

"This is the beginning of the tidal wave of more and more corporations around the world adopting Bitcoin.”

In a statement looking back on Metaplanet’s journey, the CEO said the decision to adopt a BTC-focused strategy began well before the recent wave of institutional interest.

“We were inspired by a shared strategic vision,” he said. “And so we began the execution last year.”

Now, the company is beginning to see more interest in the region.

"Certainly in Asia, we’re being approached all the time by other companies — looking to have conversations, understand the playbook, explore the pitfalls, and learn how to explain it to their boards."

The shift is not just about Bitcoin as a store of value, but about aligning long-term corporate strategy with digital financial infrastructure. The Metaplanet CEO said companies have a responsibility to at least examine Bitcoin as part of their treasury approach.

"I think it would be irresponsible for companies not to look at Bitcoin and not to purchase Bitcoin on their balance sheets.”

He added that time will tell which companies embraced the change early — and which were left behind.

In Japan and beyond, Metaplanet’s leadership could mark the start of a significant movement in corporate finance — one where Bitcoin becomes a global balance sheet asset.