Eric Semler, Chairman of Semler Scientific ($SMLR), has become the face of a significant shift in corporate treasury strategy.

Eric Semler, Chairman of Semler Scientific ($SMLR), has become the face of a significant shift in corporate treasury strategy. Best known for his openness and candid discussions, Semler recently presented at Strategy World 2025, an event organized by MicroStrategy ($MSTR). During the presentation, Semler announced SMLR as the second U.S. public company to adopt the Bitcoin standard.
The move has generated widespread attention in both financial and crypto circles. As interest in digital assets continues to rise, so too does the discussion around their role in treasury reserves. Semler led SMLR on this path and announced it in a recent X post. He positions the firm alongside MicroStrategy, a company that has become a beacon for this financial strategy. At Strategy World 2025, Semler shared the backstory of how SMLR arrived at this decision. He spoke about the evaluation process and the long-term vision that shaped the transformation.
“We looked at it very carefully. We didn’t want to be the first to do anything. We wanted to make sure that we had a good plan in place and that we were making the best decision for our company and our shareholders. But ultimately, we decided that becoming a Bitcoin standard company was the right move for us,” Semler said.
Hunter Horsley, CEO of Bitwise Asset Management, reacted excitedly to Eric Semler’s presentation on BTC adoption at Strategy World 2025.
“Great talk by Eric. He shares the candid story of his journey to deciding to take $SMLR on the path of a Bitcoin Standard Company, the 2nd ever. Worth a listen!”
As the CEO of a leading digital asset management firm, Horsley’s response encapsulates the sentiment of a growing segment of investors who view Bitcoin as an essential part of a modern financial portfolio.
Moreover, his endorsement of Semler’s honesty underscores the importance of transparent leadership and long-term thinking in the crypto space, values that Bitwise has consistently upheld in its investment strategies.
Semler Scientific’s decision to adopt the Bitcoin standard follows a period of deliberation on the best long-term financial strategy for the company in a rapidly changing economic landscape. The move has implications for other public companies interested in similar models for navigating inflation concerns, currency devaluation, and global market shifts.
As these factors take new turns, financial leaders are keenly evaluating the strategic benefits of Bitcoin holdings.
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