House of Doge Partners with 21Shares to Launch the First-Ever Dogecoin ETF

In a landmark move that signals the maturation of one of crypto's most beloved meme coins, the House of Doge, the official corporate entity

In a move that signals the maturation of one of crypto’s most beloved meme coins, the House of Doge, the official corporate entity behind the Dogecoin Foundation, has partnered exclusively with 21Shares, a leading global crypto ETP issuer, to launch the first-ever Dogecoin exchange-traded fund (ETF) officially endorsed by the Dogecoin Foundation for the US market.

The duo has filed a Form S-1 registration with the U.S. Securities and Exchange Commission (SEC), aiming to bring the original memecoin into the regulated investment ecosystem. If approved, this DOGE ETF will offer both institutional and retail investors a fully compliant way to gain exposure to Dogecoin through traditional brokerage platforms.

The partnership will see the launch of ETPs that meet global financial compliance standards, a stark contrast to the speculative trading platforms and unregulated offerings that once defined the cryptocurrency landscape. For the first time, investors will be able to back DOGE through structured, exchange-listed products without needing to navigate the complexities of crypto exchanges.

This initiative marks a significant step in integrating Dogecoin, renowned for its low transaction costs, rapid settlement speeds, and massive online community, into the mainstream financial system.

“This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision while still honouring the community’s spirit,” said Jens Wiechers, co-executive director of the Dogecoin Foundation and advisory board member at the House of Doge. “Global adoption is critical, and we’re excited to take this next step.”

The partnership also underscores 21Shares’s ongoing mission to mainstream digital assets with easily accessible and secure financial products. Currently managing over $7.3 billion in digital assets and listed on prominent exchanges like Nasdaq, SIX Swiss Exchange, and Euronext, 21Shares is a recognized leader in the crypto ETP sector.

“We are thrilled to partner with the House of Doge to bring transparent and institutional-grade investment options for a diverse range of investors,” added Duncan Moir, President of 21Shares. “This initiative reflects our commitment to expanding investor access to innovative and community-driven assets.”

This partnership and ETF filing mark a milestone in the integration of cryptocurrency into the traditional financial markets. If approved by the SEC, this initiative could pave the way for a new era of accessible and compliant investment products in the rapidly evolving digital asset domain.

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