Forget Cute Dogs or Moon Missions. The Memecoin Game Got a Serious Political Jolt

The memecoin game got a serious political jolt when President Donald Trump, mere days from his second inauguration in January 2025

President Donald Trump. A new Star Trek series. Cute dogs. Moon missions. These are just a few of the topics that usually occupy the vast expanses of the internet, keeping web users busy and engaged. Yet, in recent times, a different tale has unfolded – one of memecoins, political figures, and a perfect storm of hype.

As 2025 dawned, Trump, the president-elect, was a mere days away from his second inauguration. In a move that surprised even the most seasoned observers, he dropped his own personal coin, none other than $TRUMP, based on the Solana blockchain.

While celebrity coins and partnerships are commonplace in the crypto realm, this instance was different. This wasn’t some B-list star shilling a rugpull, nor a DJ promoting a DeFi protocol. No, the leader of the free world, the figure who ultimately dictates financial regulation, was personally set to profit from a speculative digital asset. The implications, especially for someone in Trump's political and economic standing, were vast and largely uncharted.

This analysis aims to cut through the noise and provide traders with some context. We’ll be focusing on the official Solana-based $TRUMP token. There are countless fakes and scams circulating, especially on Telegram, so only enter the original token contract address. A single misplaced digit will result in the loss of your funds.

The president-elect's involvement in the memecoin space began around January 17th-18th, 2025, as speculation ran rampant online following Trump's campaign activity and potential inauguration plans.

After days of rumors and heated discussion, Trump himself confirmed the launch of his own memecoin, announcing it on X (formerly Twitter) and Truth Social. The announcement followed a report by The New York Times, which stated that Trump would be launching an NFT collection, though the report didn't mention any memecoins.

"My NEW Official Trump Meme is HERE! ... WINNING!" Trump wrote on X, redirecting users to a link bearing his name and leading to a dedicated website, gettrumpmemes.com. The website, which features a logo referencing Trump's survival of the July 2024 assassination attempt, introduces a "collectible token" in his likeness and includes a buy button.

The content on the official website is crucial, as it attempts to present the token in a way that might circumvent immediate SEC scrutiny. The copy emphasizes the token as an "expression of support" for Trump and a collectible, adding that it has "no connection to any political party, government agency, or political campaign." It further clarifies that the token is not an investment, security, or derivative and should not be viewed as such.

The token is being developed and maintained by two LLCs tied to Trump – CIC Digital LLC, a known Trump Organization affiliate used for NFTs, and Fight Fight Fight LLC, a Delaware entity. Together, they hold the lion's share of the tokens, but it's unclear how much cash flows directly to Trump.

Those interested in purchasing the token are redirected to a third-party platform, Public.com, where they can sign up and contribute to the token's liquidity pool on the Solana chain. However, unlike a typical token launch, there's no whitepaper, technical details, or roadmap in sight. Instead, the focus is on Trump's branding and the buy buttons.

The token itself is a simple ERC20 contract deployed on the Solana chain, with no real-world utility or use case. It's designed to be a speculative asset, with its price movements driven by hype, news cycles, and Trump's public statements.

The token's economic setup is stark, with 80% of the supply being held by insiders, who have a pre-announced plan to potentially liquidate their holdings over a multi-year period. This massive overhang, especially with such a small initial circulating supply, will undoubtedly cast a shadow on the token's price action and leave traders in a difficult position.

As of late April 2025, the token could be traded on Coinbase, Kraken, Public.com, and likely Solana DEXs. However, its history is one of speculation, not investment.

The launch of the token coincided with the peak of the memecoin frenzy, and Trump's involvement drew massive attention to the project. However, the project's structure and the actions of its founders leave much to be desired, especially considering the president-elect's role in the venture.

Those who entered the market at the height of the hype and managed to exit successfully might attest to the token's potential for quick and significant gains. Still, they also faced the risk of substantial losses, especially with the founders' planned liquidation of their massive holdings.

The project ultimately serves as a stark reminder of the wild and often reckless nature of the