Brazil's Méliuz Makes Headlines After Acquiring 274 BTC

FinTech firm Méliuz made headlines after acquiring over 274 BTC, becoming the first publicly traded company in Brazil to officially adopt a Bitcoin treasury model.

Brazil is quickly becoming a hotbed for public companies adopting Bitcoin as a long-term financial strategy.

The move began earlier this year when fintech firm Méliuz (B3: MLIU3) acquired over 274 BTC, becoming the first publicly traded company in the South American nation to officially announce a Bitcoin treasury model.

The company’s $28.4 million investment was approved by shareholders and showcases the increasing interest from institutions in emerging markets.

Confirming the development, chairman Israel Salmen said: “We are aligning ourselves with global peers like MicroStrategy, Metaplanet, and other companies that have already implemented this strategy.”

Announced in early March, Méliuz’s strategy is to grow its crypto holdings to more than 320 BTC, currently valued at over $33 million. The firm paid an average of $103,604 per Bitcoin.

The company explains that its strategy is focused on long-term value creation for shareholders through disciplined accumulation using cash flow and capital market tools.

In response, Méliuz stock has surged by more than 100% since its initial Bitcoin purchase, which is in line with the trend seen with early adopters of corporate crypto strategies.

This comes as U.S.-based DayDayCook unveiled its own treasury plans, beginning with a 100 BTC purchase and aiming for 5,000 BTC over the next three years. Meanwhile, other companies have begun broadening their crypto reserves beyond Bitcoin, adding assets like Ethereum and Solana.

As regulations mature and institutional confidence grows, Méliuz’s bold move is another sign that Bitcoin is solidifying its role as a strategic reserve asset far beyond the borders of the United States.