Brazil's Méliuz Has Taken a Bold Step by Adding Bitcoin to Its Corporate Treasury

Méliuz, a fintech firm, has become the first company in the country to add Bitcoin to its corporate treasury.

Méliuz, the first fintech firm in Brazil, has taken a significant step by integrating Bitcoin into its corporate treasury. The company, known for its consumer credit and cashback platform, disclosed that it has acquired 274.52 BTC for $28.4 million at an average price of $103,604. This addition brings the total Bitcoin stash to 320 BTC, currently valued at over $33 million.

Earlier this year, shareholders at a Méliuz meeting voted to transform the company into a Bitcoin treasury corporation, with a clear majority backing the plan. The firm says this strategy is pivotal to how it will run its finances.

Investors have also approved the company’s proposal to adjust the number of preferred shares to be converted into common shares. This move is seen as a way to align the interests of all shareholders.

The company plans to use cash generation, smart corporate structures, and selective financial tools to increase its Bitcoin holdings. It made its first purchase of 45.73 BTC on March 6, 2025, at an average price of about $66,000.

Now, every share carries a bit more crypto optionality. The company wants to grow its BTC per share number, seeing it as a way to manage inflation and the risks that come from swings in the Brazilian real.

Bitcoin can jump or drop by 20-30% in weeks, which will show up straight in Méliuz’s profit and loss. A price surge could lift the stock, but a sudden fall might scare off cautious investors.

Méliuz says it will space out future buys to avoid big market moves. However, accounting rules for corporate crypto are still being defined by regulators in Brazil, and any changes could have implications for how Méliuz values its Bitcoin holdings.

This move by Méliuz follows similar trends observed in the US, where companies like DayDayCook are openly buying Bitcoin to diversify their assets. DayDayCook has already purchased 100 BTC and aims to accumulate 500 BTC within six months and 5,000 BTC within three years.

Moreover, Abraaj Restaurants Group in Bahrain has silently added 5 BTC to its books in the first quarter of 2025, showcasing the growing interest in Bitcoin among corporations in various sectors and regions.

Even at the national level, there are discussions about creating a national Bitcoin reserve in the US, highlighting the potential for cryptocurrencies to play a role in macroeconomic strategies.

As Méliuz continues its journey as a Bitcoin treasury company, it will be interesting to observe how shareholders react to fluctuations in Bitcoin price and the impact on the company’s stock value. The company’s initiative could inspire other emerging market firms to explore integrating cryptocurrencies into their treasury models, shaping the future of corporate finance in the cryptocurrency era.

.