Bitcoin (BTC) Investment Firm Metaplanet Expands to Miami, Florida, Aiming to Strengthen Its BTC Treasury Strategy

Metaplanet, a Tokyo-listed investment firm, has announced its plans to establish a wholly owned subsidiary in Miami, Florida, aiming to strengthen its bold Bitcoin (BTC)-focused treasury strategy.

Tokyo-listed investment firm Metaplanet will establish a wholly owned subsidiary in Miami, Florida, aiming to strengthen its bold Bitcoin (BTC) treasury strategy and expand its presence in the U.S.

Metaplanet, which is already the largest corporate holder of Bitcoin in Asia, is taking strategic steps to further solidify its position in the global Bitcoin ecosystem.

As of May 1, 2025, Metaplanet will operate its new U.S. entity, named Metaplanet Treasury Corp., in Florida. The decision to set up shop in Miami stems from the state’s emerging status as a global hub for Bitcoin innovation, corporate adoption, and financial liberalization.

“We at Metaplanet are excited to embark on this new chapter in our journey with the establishment of our subsidiary in Florida,” remarked Simon Gerovich, CEO of Metaplanet.

“This move is a testament to our commitment to expanding our operations and capitalizing on the strengths of the U.S. market, one of the world’s leading financial centers.”

He added: “Florida’s time zone provides a clear strategic advantage for us to foster seamless collaboration with our colleagues in Japan and Hong Kong.”

Metaplanet plans to capitalize on its expanded presence to secure up to $250 million in capital from institutional investors. These funds will be crucial in accelerating its Bitcoin treasury strategy.

The move is designed to expand Metaplanet’s access to liquidity and broaden its footprint in the U.S., tapping into the substantial institutional investor base in one of the world’s leading financial markets.

Capitalizing on Florida’s Bitcoin-Friendly Environment

The choice of Florida reflects Metaplanet’s strategy to build a stronger foundation in one of the most Bitcoin-friendly regions globally.

Florida has become known in recent years for its open and supportive stance on Bitcoin, attracting various companies and investors.

Metaplanet’s new U.S. subsidiary will serve as an important operational arm for the firm, helping to scale its ambitious Bitcoin holdings and increase market presence.

The firm’s decision to expand operations to the U.S. is seen as a clear indication of its commitment to its Bitcoin treasury strategy, which has been a key driver of its success.

Earlier this year, Metaplanet unveiled its ambitious plans to acquire 10,000 BTC by the end of 2025 and aims to double that to 21,000 BTC by the close of 2026.

The firm’s Bitcoin accumulation strategy has already gained significant momentum since it first adopted this approach in April 2024.

Most recently, Metaplanet surpassed the 5,000 BTC milestone after purchasing an additional 145 BTC, bringing it halfway to its 2025 target.

The Bitcoin purchases made by Metaplanet have been financed through what the company has described as “Asia’s largest-ever” capital raise of $745 million.

This fundraising was structured using zero-discount moving strike warrants, marking a significant step in its efforts to acquire the leading cryptocurrency at scale.

A Strategy Inspired by Michael Saylor’s Bitcoin Playbook

Metaplanet’s Bitcoin acquisition strategy closely mirrors the approach pioneered by Michael Saylor’s Bitcoin development company, Strategy.

Saylor, known for his massive Bitcoin buys through his company, has influenced other firms to adopt similar treasury strategies. Earlier this week, Strategy announced the acquisition of an additional 15,355 BTC for $1.4 billion.

This brings Strategy’s total Bitcoin holdings to over 553,555 BTC, which represents More Than 2% of All The Bitcoin That Will Ever Be Mined.

Metaplanet’s bold strategy highlights its confidence in Bitcoin’s long-term value and its belief in the cryptocurrency’s potential as a store of value.

With institutional adoption continuing to grow and companies like Metaplanet leading the way, the future of Bitcoin as a treasury asset looks increasingly promising.

The Role of Eric Trump in Metaplanet’s Expansion

In a significant move to bolster its strategic position, Metaplanet also appointed Eric Trump, the son of U.S. President Donald Trump, to its advisory board.

His appointment reflects the firm’s commitment to aligning with influential figures who can help guide its expansion efforts and enhance its visibility within the U.S. market.

Metaplanet’s expansion into the U.S. market, coupled with its ambitious Bitcoin accumulation strategy, signals the firm’s dedication to becoming a major player in the global cryptocurrency ecosystem.

With substantial capital backing, a clear vision for the future, and an expanding presence in key markets like Florida, Metaplanet is positioning itself to lead the charge in the next phase of Bitcoin adoption.