Ultra is built on [EOS](https://coinmarketcap.com/currencies/eos/), a blockchain focusing on high-speed transactions and big user throughput that functions without transaction fees. EOS is built to accommodate the demands of thousands of applications running on top of its network without experiencing the kind of congestion that is common to other blockchains. According to Ultra, the team chose EOS for both its flexibility, which permits freezing and fixing broken [smart contracts](https://coinmarketcap.com/alexandria/glossary/smart-contract), and for its inter-blockchain communication capabilites.

The total supply of UOS is 1 billion according to the following distribution: * Core team (18%): one-year lockup, 1.5 years vesting * Partners and advisors (4.8%): one-year lockup, one-year vesting * Content acquisition (19%): one-year lockup, one-year vesting * Growth (15%): one-year lockup, two-year vesting * Marketing (1.2%): six-months lockup, six-month vesting * Company reserve (10%) * Private sale (9.54%): 5.21% for a price of $0.063, 3.95% for a price of $0.071, 0.39% for a price of $0.077 * IEO (10%): $5 million on Bitfinex for a price of $0.05 * Liquidity (12%) Ultra pledges to allocate 5% of all its game sales profits to a “game development and acquisition war chest,” where the liquidity is locked for two years and later used to acquire new exclusive games and services for Ultra. This is to increase the influx of new players and redistribute coins, thereby putting the company’s focus on long-term growth.

Ultra claims to set itself apart by building a first-class PC game publishing platform that can not only compete with, but also outperform existing solutions. This infrastructure enables a few specific advantages for developers and players that are supposed to help Ultra achieve its goal.

Ultra was incubated by an experienced team of video game industry veterans who have a successful track record working for major Western and Asian companies. David Hanson, the company’s co-founder, has 18 years of experience founding major gaming companies, including a $100+ million USD game console project later acquired by Xiaomi. Nicolas Gilot, the company’s second co-founder, has successfully multiplied the revenue of several video game and mobile app-related projects like Plants vs Zombies, Highnoon, and The Economist. Ultra is advised by current and former professionals with work experience at AMD, Microsoft, and a number of elite investment banks. In total, the company consists of 50+ full-time collaborators with over 150 years of combined experience at companies like Apple, Dell, Google, Microsoft, and Ubisoft.

[Ultra](https://coinmarketcap.com/currencies/ultra/) is a publishing platform and ecosystem for video games and video game content. Ultra’s mission is to do away with the current monopoly held by publishing platforms like Steam and provide new opportunities to game developers, players, and influencers. Ultra promises a solution that is more equitable to players and developers alike. Players can benefit from immediately playable games, earn UOS by using the platform, and access platform-exclusive games. At the same time, developers benefit from access to more effective marketing tools and the potential for 20% higher sales revenue. Besides content and game publishing, Ultra offers a demand-side and service-side platform for advertisers, the opportunity for players to resell their used games, and a platform-exclusive app.