The price of [Boson Protocol](https://coinmarketcap.com/currencies/boson-protocol/) (BOSON) jumped from a $0.75 starting price to $5.3319 shortly after the token’s release. In November 2021, as Boson Protocol was launched on its mainnet, the token’s price began showing positive growth dynamics yet again. Taking into account that the project continues to actively develop, BOSON has a decent chance of maintaining this price uptrend with the delivery of its future goals.

The first [Boson Protocol](https://coinmarketcap.com/currencies/boson-protocol/) (BOSON) token sale took place in April 2021.

[Boson Protocol](https://coinmarketcap.com/currencies/boson-protocol/) (BOSON) is an ERC-20 token deployed on the [Ethereum](https://coinmarketcap.com/currencies/ethereum/) (ETH) [mainnet](https://coinmarketcap.com/alexandria/glossary/mainnet).

[Boson Protocol](https://coinmarketcap.com/currencies/boson-protocol/) (BOSON) aims to not only introduce decentralized technology into e-commerce but also to create an open, tokenized economy. The protocol features [ERC-20](https://coinmarketcap.com/alexandria/glossary/erc-20) “Thing” tokens that are used to purchase specific, fungible commitment tokens on the platform. Thing tokens are transferred and traded using regular DeFi tools and can help to create liquid digital markets for the corresponding physical assets. Boson Protocol advocates for the secure, privacy-preserving collection of e-commerce data and incentivizes users by offering them monetary benefits in exchange for voluntary data sharing. The platform utilizes [Ocean Protocol](https://oceanprotocol.com/) to build a Web 3.0. commerce data marketplace, which will help information buyers gain insights into consumer behaviour and carry out in-depth analyses of their business strategy. Boson’s core mechanism is designed using game theory concepts with the aim of incentivizing honest behaviour among the parties involved in a trade. Built as a type of sequential game, it features a two-sided deposit structure, which automates the resolution of disputes and reduces reversal losses. The platform is constructed to be community-owned and strives to ensure the fair distribution of control and value. There are three stages for the evolution of governance of the platform going forward: startup, scale-up and [decentralized autonomous organization](https://coinmarketcap.com/alexandria/article/what-is-a-dao) (DAO). At startup phase, Boson is centrally controlled to achieve protocol-market fit. At scale-up, it levies minimally extractive fees to further develop the project. Finally, it will decentralize to establish a DAO and attain full community-led governance.

Justin Banon is the CEO and co-founder of [Boson Protocol](https://coinmarketcap.com/currencies/boson-protocol/) (BOSON). An experienced entrepreneur, he previously created a [blockchain](https://coinmarketcap.com/alexandria/glossary/blockchain) strategy consultancy called Meltfactory and a crypto native rewards platform, Redeemeum. He also formally headed the Travel Experiences Division of Collinson Group, a global loyalty and benefits company. Boson Protocol’s chief technical officer (CTO) and co-founder is Gregor Borosa, a proficient engineer with a master’s degree in Business Informatics from the University of Ljubljana and an MSc in Digital Currency from the University of Nicosia. He previously worked at the Central Bank of Slovenia as a lead software engineer and served as blockchain technologist at VEVArica s.p.

Web3's Decentralised Commerce Layer. Sell physical things as redeemable NFTs, everywhere, online, in-game and in-verse. We have solved the hard tech problems of tokenizing and twinning physical items, so you can focus on creating innovative Web3 commerce experiences for your customers. Our no-code, low-cost tools make it easy to tokenize and sell physical products as NFTs everywhere, including your own Web3 store, the Metaverse, or on NFT marketplaces. Redemption can be integrated into your own website, giving your brand full control of the customer experience. With Boson, you can create phygital assets and token-gate purchases, allowing you to effortlessly develop engaging and rewarding digi-physical commerce experiences. Buyers can redeem the NFT for the physical with the assurance that either they will receive the item or their money back- all without the need to trust intermediaries or sellers, just code and independent dispute resolvers. Alternatively, Buyers can transfer, gift, trade or hold the NFT - just like any other NFT. Boson is a groundbreaking technology recognized as a Technology Pioneer by the World Economic Forum. As a decentralized protocol, Boson is built for the benefit of and governed by its users. Consequently, Boson only charges a minimal 0.5% per transaction protocol fee.