Bitcoin, Treasury, Holdings: The Corporate Gold Rush Continues

Corporate Bitcoin adoption surges to new heights. As Bhutan sells BTC, other entities like MicroStrategy, Metaplanet, and even GameStop are rapidly accumulating. Is this the new normal?

Bitcoin, Treasury, Holdings: The Corporate Gold Rush Continues

Corporate Bitcoin adoption is exploding! While Bhutan has been quietly selling, others are aggressively buying. Is this the new normal for corporate treasuries?

Corporate Bitcoin Holdings Skyrocket

The second quarter of 2025 witnessed an unprecedented surge in corporate Bitcoin holdings. Companies added a record 159,107 BTC to their treasuries, valued at over $17.6 billion. Total corporate holdings now exceed 847,000 BTC, representing roughly 4% of Bitcoin's total supply. This milestone confirms Bitcoin's emergence as a mainstream corporate asset.

Bitwise Asset Management data reveals a 23% quarter-over-quarter increase in holdings, with a valuation reaching $91 billion by the end of Q2. This surge isn't just about quantity; 46 new public firms entered the Bitcoin space, bringing the total to 125 – a 58% quarterly jump!

MicroStrategy Leads the Charge

At the forefront of this corporate gold rush is MicroStrategy (MSTR), holding a staggering 597,325 BTC. Under the leadership of Bitcoin evangelist Michael Saylor, the company continues to aggressively acquire Bitcoin through convertible notes and ATM offerings. This strategy has propelled MSTR stock up 43% year-to-date, outperforming the S&P 500's 6.4% gain.

Other companies are following suit. MARA Holdings (MARA) holds nearly 50,000 BTC, and its stock has also rallied. From Tokyo to Texas, new entrants are fueling the fire.

Global Adoption: From Tokyo to Bhutan (and Back?)

Japan's Metaplanet (JP:3350) has become the most traded stock on the Tokyo Stock Exchange as it builds a position north of 13,000 BTC. GameStop (GME) is the latest non-crypto-native name to secure 4,710 BTC. Trump Media is also seeking funding to ramp up its holdings. The London BTC Company is expanding its crypto reserves with new capital.

However, not all governments are holding tight. The Royal Government of Bhutan recently dumped 213.16 BTC, capitalizing on Bitcoin's new all-time high of $112,050. While this move might seem counterintuitive, it's worth noting that Bhutan still holds a significant amount of Bitcoin in its treasury.

The Rise of Altcoin Treasuries

The trend isn't limited to Bitcoin. Companies are also exploring other digital assets for their treasuries. 10X Capital launched the BNB Treasury Company, focusing on BNB Chain ecosystem investments. Nano Labs acquired a substantial amount of BNB tokens, aiming to control a significant portion of the circulating supply. GameSquare allocated $100 million to an Ethereum treasury.

Final Thoughts: A New Era for Corporate Finance?

The increasing adoption of Bitcoin and other cryptocurrencies by corporations signals a potential shift in how companies manage their treasury assets. While volatility remains a concern, the potential for returns and diversification is attracting significant interest. Whether this trend continues remains to be seen, but one thing is clear: Bitcoin is no longer just a fringe asset; it's a legitimate contender in the world of corporate finance.

So, is your company ready to join the Bitcoin gold rush? Or are you content to watch from the sidelines? Either way, it's going to be an interesting ride! Stay tuned, folks!